Zhongshan will continue to play an important role in the LED era in the next three years.
[High-tech LED reporter / Wang Cairong] "There are more and more companies entering the LED lighting industry in recent years, but most companies have not really seen the characteristics, situation and market structure of the LED lighting industry. Small companies are very impetuous in production, sales or channel layout.†Dr. Zhang Xiaofei, Chairman of Gaogong LED, pointed out at the 2014 China LED Lighting Supply Chain Good Product Tour Symposium held in Zhongshan on April 11 that The current scale of most lighting companies is very difficult to obtain the final say in the market, but if there is a corresponding strategy in the supply chain, enterprises will still have a lot to do in the market segment. "Do not rely on guts, but on strategy."
This is the fourth stop of the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED this year after Guangzhou, Xiamen and Hangzhou.
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
For LED lighting companies, the era of simply price is not the foundation for the survival of excellent enterprises. The cost of channel development is getting higher and higher, and the homogenization of products is getting more and more serious. What should enterprises do? Where is the way out? Many companies are secretly improving the supply chain, segmenting the market and optimizing the product structure. What are the next three years? Is the supply chain.
This Zhongshan Station seminar once again invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Zhang Zhennan, R&D Manager of Jingtai Optoelectronics, Dong Pei, General Manager of Feitai Technology, and Lin Jiliang, General Manager of Mulinsen Lighting, etc. The theme of LED lighting industry, packaging new materials, new processes, selection of LED driver power, nano-graphene thermal materials and LED lighting application trends, market structure and other topics delivered a keynote speech.
In addition to supply chain optimization, for the development trend of the LED lighting market in the next few years, Dr. Zhang Xiaofei said that with the overall improvement of the LED lighting market, home lighting, commercial lighting and outdoor landscapes are welcoming the "blue ocean", but with the tradition The lighting industry is different. The arrival of the LED lighting era will break the old channel model. Lighting companies must make transformational changes in marketing methods to adapt to the ever-changing lighting market.
In addition, Dr. Zhang Xiaofei also believes that the future of LED lighting in China is still in Zhongshan. The Zhongshan region relies on the perfect industrial chain accumulated by the traditional lighting industry. Under the wave of LED lighting era, it can quickly complete industrial upgrading.
Jingtai Optoelectronics: PCT materials have obvious application advantages
As an important part of the LED lighting source, the lamp bead and the packaging industry in which it has been in the fast driving development stage of new materials and new processes have been in recent years.
At present, LED package brackets are mainly composed of plastic, copper and electroplating. The key to thermal conduction is to look at the material of plastics. The main application materials are PPA, PCT and EMC.
“PCT materials are superior to existing PPA in high temperature endurance, high temperature long-term yellowing, reflectivity, and UV irradiation. It can achieve unmatched color stability and low water absorption of other similar materials (one thousandth Left and right), used for large Outdoor Led Screen production, can achieve good environmental adaptability." Zhang Zhennan introduced, in addition, PCT material is added ceramic fiber, containing about 20% fiber, good weather resistance, UV resistance, lower Water absorption and molding shrinkage as well as good dimensional stability.
Zhang Zhennan believes that the PCT lamp bead products of Jingtai Optoelectronics are the most cost-effective, and the PCT 1W products are not exported to EMC 1W products through the LM-80 experiment. EMC products currently have an advantage over EMC. Recently, many manufacturers use it for TV backlighting, high-power lighting SMD LEDs, etc.
Mingwei Electronics brings LED drive power cost-effective solution
As one of the important steps to determine the life and cost of the LED whole lamp system, the quality and cost performance of the drive power has always been the focus of the market.
"Currently, power module technology is relatively mature, and competition is more reflected in product innovation and cost performance." Li Zhaohua, deputy general manager of Mingwei Electronics, said that how to use innovation and scale advantages to reduce costs, thereby improving the cost performance of products, has become a power source. The key to enterprises to seize the market.
In terms of LED driver power supply selection, Li Zhaohua believes that the importance of LED driver power is often neglected, but a good power solution must meet the customer's needs and the ultimate goal, while selecting the optimal cost solution, only these three achieve one The best balance point is the best drive power solution.
After 10 years of technology accumulation and precipitation, Mingwei Electronics has high-voltage ESD technology, high-precision constant current technology, high-voltage start-up and power supply technology, ultra-low standby power consumption technology, SPWM/PWM/PFM control technology, and high power factor control technology. There are nearly one hundred patents in the field. At the same time, it has successfully built its own brand in terms of driving power, and it has an important market share in the domestic power market.
Li Zhaohua said that in terms of product design, Mingwei Electronics fully considers the performance and safety factors of power supply, uses innovative design to improve product performance, and then reduces product cost through large-scale production. “Technology innovation is an important bargaining chip for Mingwei Electronics. At present, the entire power industry is highly homogenized, and Mingwei’s unique process cannot be easily copied. For example, Mingwei’s high-voltage single-chip integration technology is difficult in the market. There are imitators."
Feitai Technology shares nano graphene thermal conductive materials
The traditional three kinds of lamp housing heat dissipation materials also have their own advantages and disadvantages. Aluminum heat conduction is good, because the conductive properties are not easy to pass the safety; plastic insulation is good, but the thermal conductivity and expansion coefficient are relatively low; ceramic has both the insulation and heat dissipation advantages of the former two, fragile, high processing cost is its biggest drawback.
In the view of Dong Pei, general manager of Feitai Technology, there are many problems in the application of metal materials in LED heat dissipation, such as difficulty in processing, energy consumption, excessive density, conduction, deformation, and difficult recycling of waste materials. There is almost no room for price reduction. Nano-graphene thermal conductive plastics, such as those used in the cooling of LED lamps, can reduce system cost by at least 30%.
Graphene is a nano-new material with a single-layered sheet-like structure composed of carbon atoms. It is an almost perfect planar atomic structure discovered by human beings. Its excellent electrical conductivity, thermal conductivity and heat dissipation properties are given to all industries. High hopes.
"Compared with aluminum alloy and die-cast aluminum, if the heat-dissipating plastic is used, the overall cost of heat dissipation is reduced by more than 50%, the processing cost of the whole lamp is reduced by 30%, and the driving cost is reduced by more than 20%." Dong Pei said that after extensive use of aluminum alloy materials Various defects have become more and more obvious. Many LED companies have begun to focus on nano-graphene plastic thermal conductive materials this year. In the future, they are expected to be widely used in the field of LED lighting. With excellent characteristics such as "high thermal conductivity, high insulation, high flame retardant", it can replace traditional metal radiators, providing a better solution for the reduction of the overall cost of LED lighting products.
Mulinsen: In 2014, the lighting market “big assaultâ€
No lighting brand accounts for 5% of the overall share of the Chinese lighting market. From the perspective of the whole industry and channel status, all LED companies have reached a crossroads, homogenized products and similar marketing models, which have led to the opening of LED enterprise channels in advance, which also puts forward the supply chain integration and optimization capabilities of enterprises. higher requirement.
"We are in the most beautiful era of LED lighting development." Lin Jiyao, general manager of Mulinsen Lighting, said that new technologies, new processes and new applications are likely to become factors and forces that affect the changes in the market structure. In recent years, Mulinsen has gradually added Big investment and layout in these areas.
“Mu Linsen’s current main packaging equipment is tailored by ASM. The chips used in the product are basically developed in cooperation with the upstream chip factory. The lead frame is also 100% self-manufactured, from one optical design to the compactness of the bracket. We have done a lot of research and development. The same area of ​​the lead frame, others can only do 1000 lights, we can do 2000." Lin Jiliang introduced in the speech, according to the current development progress, 2014 Mulinsen's output value plan It will reach 6 billion yuan, and will exceed 10 billion yuan by 2015 or 2016.
Lin Jiliang revealed that the current monthly production capacity of Mulinsen has reached 16,000 KK. The capacity expansion plan for 2014 is raised from 20,000 KK/month to 25,000 KK/month. Since February, Mulinsen has added 5,000 employees.
According to the organizer Gaogong LED, after the completion of Zhongshan Station, the 2014 China LED Lighting Supply Chain Good Product Tour Symposium will be held in Foshan (May 16th) and Shenzhen (July 8th) two important LED industry gathering places. Continue to hold.
This is the fourth stop of the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED this year after Guangzhou, Xiamen and Hangzhou.
(meeting venue)
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
For LED lighting companies, the era of simply price is not the foundation for the survival of excellent enterprises. The cost of channel development is getting higher and higher, and the homogenization of products is getting more and more serious. What should enterprises do? Where is the way out? Many companies are secretly improving the supply chain, segmenting the market and optimizing the product structure. What are the next three years? Is the supply chain.
This Zhongshan Station seminar once again invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Zhang Zhennan, R&D Manager of Jingtai Optoelectronics, Dong Pei, General Manager of Feitai Technology, and Lin Jiliang, General Manager of Mulinsen Lighting, etc. The theme of LED lighting industry, packaging new materials, new processes, selection of LED driver power, nano-graphene thermal materials and LED lighting application trends, market structure and other topics delivered a keynote speech.
(round table)
In addition to supply chain optimization, for the development trend of the LED lighting market in the next few years, Dr. Zhang Xiaofei said that with the overall improvement of the LED lighting market, home lighting, commercial lighting and outdoor landscapes are welcoming the "blue ocean", but with the tradition The lighting industry is different. The arrival of the LED lighting era will break the old channel model. Lighting companies must make transformational changes in marketing methods to adapt to the ever-changing lighting market.
(Dr. Zhang Xiaofei, Chairman of Gaogong LED)
In addition, Dr. Zhang Xiaofei also believes that the future of LED lighting in China is still in Zhongshan. The Zhongshan region relies on the perfect industrial chain accumulated by the traditional lighting industry. Under the wave of LED lighting era, it can quickly complete industrial upgrading.
Jingtai Optoelectronics: PCT materials have obvious application advantages
(Zhang Zhennan, person in charge of R&D of Jingtai Optoelectronics)
As an important part of the LED lighting source, the lamp bead and the packaging industry in which it has been in the fast driving development stage of new materials and new processes have been in recent years.
At present, LED package brackets are mainly composed of plastic, copper and electroplating. The key to thermal conduction is to look at the material of plastics. The main application materials are PPA, PCT and EMC.
“PCT materials are superior to existing PPA in high temperature endurance, high temperature long-term yellowing, reflectivity, and UV irradiation. It can achieve unmatched color stability and low water absorption of other similar materials (one thousandth Left and right), used for large Outdoor Led Screen production, can achieve good environmental adaptability." Zhang Zhennan introduced, in addition, PCT material is added ceramic fiber, containing about 20% fiber, good weather resistance, UV resistance, lower Water absorption and molding shrinkage as well as good dimensional stability.
Zhang Zhennan believes that the PCT lamp bead products of Jingtai Optoelectronics are the most cost-effective, and the PCT 1W products are not exported to EMC 1W products through the LM-80 experiment. EMC products currently have an advantage over EMC. Recently, many manufacturers use it for TV backlighting, high-power lighting SMD LEDs, etc.
Mingwei Electronics brings LED drive power cost-effective solution
(Ming Zhaowei Vice President Li Zhaohua)
As one of the important steps to determine the life and cost of the LED whole lamp system, the quality and cost performance of the drive power has always been the focus of the market.
"Currently, power module technology is relatively mature, and competition is more reflected in product innovation and cost performance." Li Zhaohua, deputy general manager of Mingwei Electronics, said that how to use innovation and scale advantages to reduce costs, thereby improving the cost performance of products, has become a power source. The key to enterprises to seize the market.
In terms of LED driver power supply selection, Li Zhaohua believes that the importance of LED driver power is often neglected, but a good power solution must meet the customer's needs and the ultimate goal, while selecting the optimal cost solution, only these three achieve one The best balance point is the best drive power solution.
After 10 years of technology accumulation and precipitation, Mingwei Electronics has high-voltage ESD technology, high-precision constant current technology, high-voltage start-up and power supply technology, ultra-low standby power consumption technology, SPWM/PWM/PFM control technology, and high power factor control technology. There are nearly one hundred patents in the field. At the same time, it has successfully built its own brand in terms of driving power, and it has an important market share in the domestic power market.
Li Zhaohua said that in terms of product design, Mingwei Electronics fully considers the performance and safety factors of power supply, uses innovative design to improve product performance, and then reduces product cost through large-scale production. “Technology innovation is an important bargaining chip for Mingwei Electronics. At present, the entire power industry is highly homogenized, and Mingwei’s unique process cannot be easily copied. For example, Mingwei’s high-voltage single-chip integration technology is difficult in the market. There are imitators."
Feitai Technology shares nano graphene thermal conductive materials
(Feng Tai Technology General Manager Dong Pei)
The traditional three kinds of lamp housing heat dissipation materials also have their own advantages and disadvantages. Aluminum heat conduction is good, because the conductive properties are not easy to pass the safety; plastic insulation is good, but the thermal conductivity and expansion coefficient are relatively low; ceramic has both the insulation and heat dissipation advantages of the former two, fragile, high processing cost is its biggest drawback.
In the view of Dong Pei, general manager of Feitai Technology, there are many problems in the application of metal materials in LED heat dissipation, such as difficulty in processing, energy consumption, excessive density, conduction, deformation, and difficult recycling of waste materials. There is almost no room for price reduction. Nano-graphene thermal conductive plastics, such as those used in the cooling of LED lamps, can reduce system cost by at least 30%.
Graphene is a nano-new material with a single-layered sheet-like structure composed of carbon atoms. It is an almost perfect planar atomic structure discovered by human beings. Its excellent electrical conductivity, thermal conductivity and heat dissipation properties are given to all industries. High hopes.
"Compared with aluminum alloy and die-cast aluminum, if the heat-dissipating plastic is used, the overall cost of heat dissipation is reduced by more than 50%, the processing cost of the whole lamp is reduced by 30%, and the driving cost is reduced by more than 20%." Dong Pei said that after extensive use of aluminum alloy materials Various defects have become more and more obvious. Many LED companies have begun to focus on nano-graphene plastic thermal conductive materials this year. In the future, they are expected to be widely used in the field of LED lighting. With excellent characteristics such as "high thermal conductivity, high insulation, high flame retardant", it can replace traditional metal radiators, providing a better solution for the reduction of the overall cost of LED lighting products.
Mulinsen: In 2014, the lighting market “big assaultâ€
(Min Linsen, General Manager of Mulinsen Lighting)
No lighting brand accounts for 5% of the overall share of the Chinese lighting market. From the perspective of the whole industry and channel status, all LED companies have reached a crossroads, homogenized products and similar marketing models, which have led to the opening of LED enterprise channels in advance, which also puts forward the supply chain integration and optimization capabilities of enterprises. higher requirement.
"We are in the most beautiful era of LED lighting development." Lin Jiyao, general manager of Mulinsen Lighting, said that new technologies, new processes and new applications are likely to become factors and forces that affect the changes in the market structure. In recent years, Mulinsen has gradually added Big investment and layout in these areas.
“Mu Linsen’s current main packaging equipment is tailored by ASM. The chips used in the product are basically developed in cooperation with the upstream chip factory. The lead frame is also 100% self-manufactured, from one optical design to the compactness of the bracket. We have done a lot of research and development. The same area of ​​the lead frame, others can only do 1000 lights, we can do 2000." Lin Jiliang introduced in the speech, according to the current development progress, 2014 Mulinsen's output value plan It will reach 6 billion yuan, and will exceed 10 billion yuan by 2015 or 2016.
Lin Jiliang revealed that the current monthly production capacity of Mulinsen has reached 16,000 KK. The capacity expansion plan for 2014 is raised from 20,000 KK/month to 25,000 KK/month. Since February, Mulinsen has added 5,000 employees.
According to the organizer Gaogong LED, after the completion of Zhongshan Station, the 2014 China LED Lighting Supply Chain Good Product Tour Symposium will be held in Foshan (May 16th) and Shenzhen (July 8th) two important LED industry gathering places. Continue to hold.
(off-site audience)
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