Raymond Lighting Zhang Huifen: Hand in hand, brand wins (Figure)
In 2005, Raymond was infinitely beautiful. It was remarkable in terms of brand promotion and terminal performance. However, in the past two years, Raymond’s performance has been very silent. In the end, it’s as speculated by the industry. Quickly lead to lack of stamina, or another reason, what is the real situation of Raymond, why is Raymond's low-key performance, with many questions, the reporter made a special trip to the ancient town to interview Raymond Zhang Huifen.
Hard training internal power construction terminal
Reporter: In the past two years, companies such as Seaton and Pins, which were in the same starting line with Raymond, have been very eye-catching, while Raymond is very low-key. It is understood that Raymond is enough to compete with Sidon in terms of product production, and the channel is not weaker than the product. However, in the eyes of the industry, Raymond seems to have lagged behind the two companies. What is the real situation of Raymond now? ?
Zhang Huifen: In general, what Raymond has been doing for the past few years is the internal integration and product line extension. If a company develops to a certain extent, the strategic things will not change, but the tactics will inevitably be adjusted according to the company's own situation. The glory of Raymond in 2005 is because after three years of preparation from the beginning of 2002, now that Raymond seeks the glory of 2008, it will inevitably need to be prepared in 2006 and 2007. Now we are working hard to wait for a more violent outbreak. In the past two years, we have developed a series of electrical products, and we have certain research and development in the field of light source electrical appliances, and we have made some efforts in the construction of the terminal in the past two years. Raymond’s new VI image is very I will meet consumers in the market soon. In the past two years, when Raymond introduced every new product, I regarded myself as the first consumer. I think if the new product can satisfy my professional vision, it will also satisfy the consumer. We have always believed that only by letting consumers agree with Raymond, Raymond can truly develop steadily in the market and move forward quickly.
Tactical adjustment internal integration
Reporter: For Raymond's low-key way of doing things, the industry now has a saying: "The early development of Raymond caused the current lack of stamina", is this really the case?
Zhang Huifen: The industry may be more concerned about the idea that "the early development of Raymond has caused the current lack of stamina". Since its inception, Raymond has developed a development strategy of “sustainable development and orderly managementâ€. Fortunately, so far, we have also been relatively stable and there has not been much crisis. Although there have been some problems in management in the middle, after the company entered the middle-level personnel of several large companies last year, they may only see the results of the rapid development of large enterprises in the past, ignoring the process of hard construction. Therefore, the general performance is more eager for quick success, and for the purpose of seeking unscrupulous means, the defects of these employees in personality have caused some of our losses, and some of them have even fled the case, which made me deeply disappointed and let me Changed some tactical things and became more understated.
Shangzhao Electrician goes hand in hand
Reporter: Raymond now has certain characteristics in the field of business photography and electrician. At the beginning, Raymond brought an electrician at the beginning. May I ask Zhang, why is Raymond so favoring electrician products? What is Raymond’s current achievements in electric engineering?
Zhang Huifen: In fact, Raymond has already regarded electricians as a development focus at the beginning of its development. Now the proportion of Raymond Electric is about 30% of the products, which is also one of our future priorities. The electrician was mainly engaged in in-depth research on the market. Through investigation, we found that the space of the electrician market is huge, and the domestic lighting companies have not invested too much energy in this field, so Raymond was founded in the enterprise. It is time to enter the field of electricians and strive to be a leader. At that time, I predicted that the large domestic lighting companies would enter the field of electric power in the next few years. I did not expect that my predictions have become a reality in just three years. This also reflects the diversification trend of lighting companies from one aspect.
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