Sony and Tencent build a large-screen gaming platform to improve the home entertainment ecosystem

As an important interactive entertainment terminal in the living room, the TV is the focus of the "battle room competition." In recent years, all major TV manufacturers have been accelerating the strategic layout of the home entertainment segment and have endeavored to build their content ecology. Recently, Sony TV video content provider Hua Digital TV and Sohu Video jointly created the Flying Fox video area has officially launched, allowing Sony to complete an important step in the expansion of Internet content. Now, Sony TV has reached a cooperation with Tencent TV Games to jointly create a new big screen gaming experience, and with the rich video content, it further perfected its unique home entertainment ecosystem.


Sony smart TVs provide gamers with premium game content that better fits the TV through the preset Tencent TV game lobby. Now, the first phase of the top-selling boutique hit games has reached more than 30 models, covering leisure puzzles, sports racing, action adventure, flight shooting, chess and card games and other categories to meet the needs of users of different ages. Users can use their mobile phones or remote controls to quickly and easily play their favorite games on the TV, enjoy the pleasure of a big-screen game, and share entertainment and living room with friends and family.




Tencent video game is a video game platform specially developed for large screens by Tencent Games. It was formally launched in August 2014. With its inherent game resources, it has brought together various fine games of its own. Among them, several mobile games, such as “Daily Speed”, “Cool Run Every Day”, “Happy Landlord” and “Happy Mahjong,” have been deeply customized for mobile games. The TV version has been on-line for a short time. A few days later, they received extensive attention and set off a big wave of game player competitions.


Not only that, as the Tencent Pan-entertainment, large-IP benchmark for the "Brave Adventure", but also implanted in Sony TV's new Tencent video game entertainment hall. The game is the world's first dual-screen adventure video game, supporting two players fighting together through the game handle, bringing the thrill of a coordinated battle. In addition, Tencent’s exclusive “Mini Blood Warfare 2” has also entered the Tencent video game entertainment hall. It has won multiple independent game awards, and it has already harvested countless players’ favorite on mobile phones. Nowadays, it matches Sony TVs. The large screen and picture quality and sound effects allow players to truly experience the dripping of zombie sea.




In fact, the benefits of cooperation with Tencent TV games for users are not limited to the expansion of game resources, but more of a shocking gaming experience brought by Sony TV. For the player, the perception and stimuli of picture quality and sound effects are important factors that determine the pleasure of the game. In this regard, Sony TV has always had a leading technological advantage. The Sony 4K HDR technology and its unique dynamic backlight system allow users to capture every detail of the game while playing the game. The advanced 4K image processing chip X1 with core image quality technology is supplemented by MotionFlow XR. The action screen is smooth and smooth, without a bit of carding, giving the player an unexpected sense of fluency; coupled with a combination of low-frequency reflex speakers and alcohol sound technology +, it allows players to be on the ground. From the true picture quality to the shocking sound quality effect, Sony TV can bring the game experience without the game to the living room.




Hiroyuki Hirai, CEO of Sony Group, put forward the concept of “the last inch” this year—that is, “Sony’s products will appear in the closest place to you and complete the last inch of your contact with the smart experience.” Sony TV and Tencent The cooperation of video games is exactly the embodiment of this “last inch” concept. TV will no longer be a pure display terminal, but will be an important medium for the game to return to the interaction and let the living room entertainment return to the family life. It is believed that Sony will continue to provide Chinese consumers with a more diversified and higher quality entertainment experience under the support of Sony TV's excellent audio quality.



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