Goldman Sachs Claims Only 20% Real Share of Windows System

Although Windows is still firmly in control of most of the desktop operating system market, but from the perspective of the overall IT industry, Microsoft's Windows operating system share of only 20%, Goldman Sachs recently expressed their views.

The report, obtained by the Seattle Times Seattle last week, showed that Microsoft's operating system accounted for 97% of the entire computer market in 2000. However, due to the explosive growth of mobile devices in recent years, its market share is only 20 percent. %.

If Google and smartphones are combined together with traditional PCs as a whole, Google is currently the leader. Goldman Sachs estimates that 42% of the world’s computer equipment is installed with Google’s Android operating system.

In second place is Apple, which also helps explain its huge stock market value. If OS X and iOS are combined, they have a global market share of 24% and more users than Microsoft.

Goldman Sachs analysts do not appear to have much hope for Microsoft's rebound. Although the latter relied on the newly launched Windows Phone 8 Windows Phone 8 to regain a little market share, but analysts still believe that at least until 2016, Apple will sit steadily in the top spot.

At the same time, Goldman Sachs predicts that the personal consumer computer market will continue to decline in 2013. Tablet PCs will remain the key to the market in the next few years.

The report also mentioned that if you want to ensure that Android continues to succeed, it is necessary to develop a "reliable tablet". The report said: "If there is not a real competitive opponent in the tablet field at the end, we believe that Apple will not only gain an absolute advantage in the share of tablet computers, but will further promote the steady increase in its smartphone market share."

If other predictions are worth trusting, this is indeed not a big news for Microsoft. Just a week ago, the analysis company IDC also predicted that even if the market share of tablet PCs loaded with Windows system will reach 10% by 2016, its current share is 2.6% (the resulting traffic accounts for only 0.13%). .

However, Goldman Sachs also quickly pointed out that the technology industry is also very subtle, that new devices may emerge and occupy a large number of markets, just as the tablet once had the same impact.

What does this new device possibly look like to Goldman Sachs?

Smart TV, as well as external devices including Apple TV, Google T, Roku, Xbox and so on, are the choices for Goldman Sachs. The report wrote: "We believe that smart TV has this potential, both for the formation of a new moat for the current winners (such as Apple), and may again split the market."