Guan Yong: LED lighting export growth channel construction needs to be strengthened
On December 15th, sponsored by Yuanhui Optoelectronics, the 2012 High-tech LED Conference--LED lighting innovation and traditional transformation appeared in Shenzhen Mission Hills Golf Club (Dongguan Club), including more than 300 domestic and foreign G20 summit members. LED company CEOs and industry representatives have conducted in-depth discussions on the problems arising from LED downstream lighting applications.
Shi Huican, executive deputy general manager of Yuanhui Optoelectronics, Guan Yong, general manager of Sunshine Lighting, and Nie Pengxiang, president of incentive testing, published the topic on the development of LED lighting industry, the status quo and development of LED lighting, the development of channels, and the testing standards for LED lighting. Mr. Lin Yan, the deputy general manager of Sanxiong Aurora, Ms. Xiao Ling, the chairman of Juzuo Lighting, Mr. Gong Wen, the general manager of Jingtai Optoelectronics, and Mr. Wang Peng, the general manager of Baishi Optoelectronics, started a roundtable discussion on the innovation of LED lighting.
Guan Yong, general manager of Sunlight Lighting, expressed optimism about the LED lighting export situation. “Lighting exports have been growing for so many years. In addition to the short-term decline in 2008, last year was 22.34 billion US dollars. This year, it hit another record high. In the first three quarters, it reached 21.71 billion US dollars, an increase of 36%. From the perspective of export products, the light source The incandescent lamp was flat with last year, and the energy-saving lamp dropped to 1.4%. Other fluorescent products fell by 6.5%. In addition to the good performance of LEDs, other types of electric light source products have encountered a downward trend. The impact of Chinese products on the world is not to be small. Look."
The Pearl River Delta is still the dominant position in the LED export. From 2011, Shenzhen, Dongguan and Guangzhou ranked the top three. In terms of the proportion of LED products exported, lighting products have risen to 48%, display screens are 34%, and chips are 15%. The United States, Japan, Germany, and Hong Kong are major export destinations.
Guan Yong said that the main channels of the market are divided into six categories, including dealers, supermarkets, department stores, engineering and advertising companies. Different countries are different. The proportion of supermarket channels in the United States is very large, but in the developed countries, it is mainly wholesalers and distributors, reaching more than 30%. China’s current proportion of projects is even larger. China's lighting market looks at market segments, and some segments have already started. Some segments have yet to be tested by time. Commercial office and retail start-ups are very fast. In mid-range hotels and commercial consumer markets, the replacement market has already started. Public lighting is very fast due to government guidance.
When talking about channel construction, Guan Yong believes that it is difficult for each enterprise to make channels. First of all, it is the product quality problem. At present, there is no way for LED lighting products to support a single store. The price of LED products is high, and the penetration of channels is not enough. It is difficult to form a wholesale form. The quality of the products has caused dealers and consumers to wait and see. Moreover, the competition in the channel is also very fierce, and the cost pressure on the enterprise is very large. Because the homogenization of products is very serious, we must have innovative products and ideas to attract dealers. The construction of the channel itself requires a lot of processes. The establishment of the brand is definitely not overnight.
Guan Yong asserted that in the next 18 months, the LED lighting market pattern will be relatively clear. If a new LED lighting company cannot build a brand within three years, it will be difficult to participate in the fierce market competition.
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Shi Huican, executive deputy general manager of Yuanhui Optoelectronics, Guan Yong, general manager of Sunshine Lighting, and Nie Pengxiang, president of incentive testing, published the topic on the development of LED lighting industry, the status quo and development of LED lighting, the development of channels, and the testing standards for LED lighting. Mr. Lin Yan, the deputy general manager of Sanxiong Aurora, Ms. Xiao Ling, the chairman of Juzuo Lighting, Mr. Gong Wen, the general manager of Jingtai Optoelectronics, and Mr. Wang Peng, the general manager of Baishi Optoelectronics, started a roundtable discussion on the innovation of LED lighting.
Guan Yong, general manager of Sunlight Lighting, expressed optimism about the LED lighting export situation. “Lighting exports have been growing for so many years. In addition to the short-term decline in 2008, last year was 22.34 billion US dollars. This year, it hit another record high. In the first three quarters, it reached 21.71 billion US dollars, an increase of 36%. From the perspective of export products, the light source The incandescent lamp was flat with last year, and the energy-saving lamp dropped to 1.4%. Other fluorescent products fell by 6.5%. In addition to the good performance of LEDs, other types of electric light source products have encountered a downward trend. The impact of Chinese products on the world is not to be small. Look."
The Pearl River Delta is still the dominant position in the LED export. From 2011, Shenzhen, Dongguan and Guangzhou ranked the top three. In terms of the proportion of LED products exported, lighting products have risen to 48%, display screens are 34%, and chips are 15%. The United States, Japan, Germany, and Hong Kong are major export destinations.
Guan Yong said that the main channels of the market are divided into six categories, including dealers, supermarkets, department stores, engineering and advertising companies. Different countries are different. The proportion of supermarket channels in the United States is very large, but in the developed countries, it is mainly wholesalers and distributors, reaching more than 30%. China’s current proportion of projects is even larger. China's lighting market looks at market segments, and some segments have already started. Some segments have yet to be tested by time. Commercial office and retail start-ups are very fast. In mid-range hotels and commercial consumer markets, the replacement market has already started. Public lighting is very fast due to government guidance.
When talking about channel construction, Guan Yong believes that it is difficult for each enterprise to make channels. First of all, it is the product quality problem. At present, there is no way for LED lighting products to support a single store. The price of LED products is high, and the penetration of channels is not enough. It is difficult to form a wholesale form. The quality of the products has caused dealers and consumers to wait and see. Moreover, the competition in the channel is also very fierce, and the cost pressure on the enterprise is very large. Because the homogenization of products is very serious, we must have innovative products and ideas to attract dealers. The construction of the channel itself requires a lot of processes. The establishment of the brand is definitely not overnight.
Guan Yong asserted that in the next 18 months, the LED lighting market pattern will be relatively clear. If a new LED lighting company cannot build a brand within three years, it will be difficult to participate in the fierce market competition.
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We supply variety of 940nm IR LED(Infrared LED) products. Including Through-hole 940nm LED, SMD 940nm LED and high-power 940nm LED. We can also produce 940nm LED according to your requirement.There are two kinds of shape for those 940nm led: SMD 940nm LED and Through-hole 940nm LED.
We can customize the shape, the lighting angle, the number of emitting source, the flat pin LED and braided LED. Such as: infrared 5mm 940nm LED with 5 degree, infrared 5mm 940nm LED with 20 degree, infrared 5mm 940nm LED with 30 degree, infrared 5mm 940nm LED with 45 degree, infrared 5mm 940nm LED with 60 degree, infrared 5mm 940nm with 90 degree, infrared 5mm 940nm LED with 120 degree. Infrared 3mm 940nm LED with 3 degree, infrared 3mm 940nm LED with 20 degree, infrared 3mm 940nm LED with 30 degree, infrared 3mm 940nm LED with 45 degree, infrared 3mm 940nm LED with 60 degree, infrared 3mm 940nm with 90 degree, infrared 3mm 940nm LED with 120 degree ect.
There are many other shapes or color of lens for your choose. Customized infrared LED are available
For the SMD LED 940nm LED,
We can supply dual-chip infrared LED, three-chip infrared LED, multi-chip infrared LED, high voltage LED, flashing infrared LED and variety of size SMD LED. For instance: 3528 SMD infrared 940nm LED, 2835 SMD infrared 940nm LED, 3014 SMD infrared 940nm LED, 1206 SMD infrared 940nm LED, 3020 SMD infrared 940nm LED.
There are also have many other shapes to choose, like the 5050 SMD infrared LED, the 5730 SMD infrared LED ect. You can choose any one of them for your requirement.
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