Haier, look at China's home appliance sales market

A few days ago, the reporter visited a large-scale exhibition and found that Gree, Haier, Chigo, Galanz and other batches of home appliance enterprises have made a brilliant transcript of the sea by continuous innovation. At the Gree GMV6 artificial intelligence multi-line promotion conference, the reporter saw that the product is a smart air conditioner that will look at the sky "face", and can automatically adjust the winter defrosting mode and standby mode according to the weather prediction parameters.

A few days ago, the reporter visited a large-scale exhibition and found that Gree, Haier, Chigo, Galanz and other batches of home appliance enterprises have made a brilliant transcript of the sea by continuous innovation.

At the Gree GMV6 artificial intelligence multi-line promotion conference, the reporter saw that the product is a smart air conditioner that will look at the sky "face", which can automatically adjust the winter defrosting mode and standby mode according to the weather prediction parameters, thereby not only improving the The comfort of the air conditioner is also used to maximize energy saving, which can reduce the opening time of electric heating by 80%, and realize the standby power consumption of the outdoor unit as low as 1W.

Ouyang Jun, deputy general manager of Gree Electric Overseas Sales Company, told reporters that Gree always pays attention to technology research and development, and only 10,000 technicians. Previous ultra-low temperature heating air conditioners and photovoltaic air conditioners have won two major projects in the United States with world-leading technologies.

At the Zhigao booth, the 200 smart models, which are known as “the best air conditioners on the market”, are prominently placed in the center of the booth. They can be controlled by mobile phones and iPads, as well as “black technology” blessings such as fire protection and theft prevention.

ALBERT, who is ordering a micro-roasted steaming machine in the Galanz exhibition area, said that he has been engaged in home appliance trade for 30 years. He really feels that Chinese home appliances have been upgraded from Chinese manufacturing to China. Many technologies are leading the world and even unique. Very competitive.

Zhang Qingfu, vice president of Haier Overseas Electrical Appliances Co., Ltd., told reporters that in the face of a changing international trade environment, Chinese household appliances can no longer rely on low prices for sales, but rely on continuous innovation to occupy the high-end market. "In addition to 'going out', you have to 'go in and go up'!"

Data show that in January-February 2018, Haier's export volume increased by 22% year-on-year, ranking NO.1 in the industry. Among them, high-end T-door refrigerators have grown by more than 50% in Europe, achieving the first share, reaching 47% in France and 49.6% in Spain, accounting for nearly half of the total. In the home appliance powerhouse Japan, Haier also achieved counter-attacks, and the Internet of Things commercial washing machine continued to maintain its leading position in the market. In the upcoming June, Haier will be stationed in the Royal Mall of J., and the largest retailer in France, D Mall, will be “specially approved”. 10 brands will welcome Haier to settle in. This is the first time that Chinese brands have entered the store.

Chigo and Galanz, the two “going out” Guangdong home appliance brands, have also won brilliant transcripts with high-end and intelligent strategies. According to the annual report of Zhigao Holding, the revenue in 2017 was 10.736 billion yuan, up 15.4% year-on-year. The growth of the Americas, Europe and Oceania business was 50.1%, 31.1% and 11.8% respectively. In the first quarter of 2018, the overall export growth of Galanz products in Europe and the United States and the “Belt and Road” countries reached 20%.

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