Large-size panel prices have been a good day for color TV industry?
When winter comes to spring, we usher in the season of recovery. After experiencing the "winter" of the whole year, the color TV industry also showed a hint of warmth at the beginning of the new year. The demand for large-size panel increases sharply, which means that the mid-to-high-end color TV market gradually picks up, and the color TV industry is also expected to borrow. This came out of the dilemma of "Libbed Paper".
2016 is undoubtedly a torment for the color TV industry. With Internet companies' spoils and almost “lost-price†price wars, product profits are becoming increasingly thin. “Even if the house leaks, it's always raining overnightâ€, but the price of upstream components has skyrocketed, especially with medium- and small-sized panels. The lack of supply is the main reason for panel prices rising. Among these, the earthquake in Kaohsiung, Taiwan, at the beginning of the year led to a major hit in the Innolux production line, and Samsung’s unsuccessful introduction of the 0.4t glass conversion and BCS process import directly led to an overall decline in the production of medium and small-sized panels.
In addition, the increase in demand has also kept the prices of small-sized panels high. However, this is not the situation that color TV manufacturers hope to see. It is because large-size high-end TVs are the “main force†of corporate profits. The 40-inch and 43-inch TVs with the highest increases have almost no profit.
When time came in 2017, it was the large-size panels represented by 49å‹ and 55å‹. Recently, the market adjustment agency IHS announced the latest trend of panel prices in the international market: prices of 32-inch LCD panels that have risen several times last year have fallen, falling by US$1, with the highest bid being US$76; and 49å‹ and 55å‹4K Ultra Large-size high-end products represented by high-definition panels both increased by US$3 and the highest bids were US$178 and US$217, respectively.
The large-size panel price “rising†seems to increase the cost pressure of the company, but it also proves that the large-size panel demand is strong in 2017, and the manufacturers will focus on large-scale high-end products, and companies will also be expected to return. High profit track. Ovid Cloud.com predicts that the TV market will show a growth trend in 2017. The domestic TV market will reach 53.10 million units of retail sales, up 4.2% year-on-year, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-size televisions In 2017, it will achieve further popularity.
In fact, with the continuous upgrading of consumer demand in China in recent years, color TV products are moving toward high-end trends, and the market share of high-end, large-size, high-definition TV products is increasing year by year.
"In recent years, the trend of large-size televisions has become particularly evident. At present, the mainstream size of televisions sold in the urban market is already 55 å‹ and 65 å‹. The larger the TV size, the higher the corporate profits. “A senior home appliance analyst Liu Buychen said: “We expect 2017 TV companies to have better days than 2016. The main reason is that color TV prices have generally risen, and consumers are now accepting this increase. It is expected that 70å‹ and 77å‹ market share will be occupied this year.†The rate will increase significantly. ""
However, the rise in panel prices will be the first to benefit upstream panel companies. The industry predicts that in 2017, the global large-size panel shipment area will increase by approximately 3.8% annually, which will naturally stimulate upstream panel companies to increase their production investment. “Large panel prices have risen, one reflects strong demand, and the other reflects large-size production capacity.†Liu Buying pointed out: “This is why Huaxing Optoelectronics, BOE, and Sharp have established full-scale distribution of 10-generation and 11-generation LCD panel production lines. s reason."
In Liu Buchen's view, the rising price of the upstream panel and the trend of high-end large-scale production will also lead to a new round of "shuffle" in the color TV industry. Traditional color TV companies can rely on their own scale advantages to absorb the pressure of rising costs, but almost all of the Internet brand OEM model is destined to lack the right to speak in the industry, the minor changes in the upstream industry will bring tremendous pressure. In fact, due to the “cold winter†of the industry in 2016, some Internet brands such as Barley have already begun to fade out of the market. Brands like LeTV and Xiaomi are also eager to use price increases to ease cost pressures. Finally, Liu Buchen stated: "It is expected that the momentum of Internet brand growth this year will be turned down. The momentum of rapid growth will never return and the industry reshuffle will continue to accelerate."
2016 is undoubtedly a torment for the color TV industry. With Internet companies' spoils and almost “lost-price†price wars, product profits are becoming increasingly thin. “Even if the house leaks, it's always raining overnightâ€, but the price of upstream components has skyrocketed, especially with medium- and small-sized panels. The lack of supply is the main reason for panel prices rising. Among these, the earthquake in Kaohsiung, Taiwan, at the beginning of the year led to a major hit in the Innolux production line, and Samsung’s unsuccessful introduction of the 0.4t glass conversion and BCS process import directly led to an overall decline in the production of medium and small-sized panels.
When time came in 2017, it was the large-size panels represented by 49å‹ and 55å‹. Recently, the market adjustment agency IHS announced the latest trend of panel prices in the international market: prices of 32-inch LCD panels that have risen several times last year have fallen, falling by US$1, with the highest bid being US$76; and 49å‹ and 55å‹4K Ultra Large-size high-end products represented by high-definition panels both increased by US$3 and the highest bids were US$178 and US$217, respectively.
The large-size panel price “rising†seems to increase the cost pressure of the company, but it also proves that the large-size panel demand is strong in 2017, and the manufacturers will focus on large-scale high-end products, and companies will also be expected to return. High profit track. Ovid Cloud.com predicts that the TV market will show a growth trend in 2017. The domestic TV market will reach 53.10 million units of retail sales, up 4.2% year-on-year, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-size televisions In 2017, it will achieve further popularity.
In fact, with the continuous upgrading of consumer demand in China in recent years, color TV products are moving toward high-end trends, and the market share of high-end, large-size, high-definition TV products is increasing year by year.
"In recent years, the trend of large-size televisions has become particularly evident. At present, the mainstream size of televisions sold in the urban market is already 55 å‹ and 65 å‹. The larger the TV size, the higher the corporate profits. “A senior home appliance analyst Liu Buychen said: “We expect 2017 TV companies to have better days than 2016. The main reason is that color TV prices have generally risen, and consumers are now accepting this increase. It is expected that 70å‹ and 77å‹ market share will be occupied this year.†The rate will increase significantly. ""
However, the rise in panel prices will be the first to benefit upstream panel companies. The industry predicts that in 2017, the global large-size panel shipment area will increase by approximately 3.8% annually, which will naturally stimulate upstream panel companies to increase their production investment. “Large panel prices have risen, one reflects strong demand, and the other reflects large-size production capacity.†Liu Buying pointed out: “This is why Huaxing Optoelectronics, BOE, and Sharp have established full-scale distribution of 10-generation and 11-generation LCD panel production lines. s reason."
In Liu Buchen's view, the rising price of the upstream panel and the trend of high-end large-scale production will also lead to a new round of "shuffle" in the color TV industry. Traditional color TV companies can rely on their own scale advantages to absorb the pressure of rising costs, but almost all of the Internet brand OEM model is destined to lack the right to speak in the industry, the minor changes in the upstream industry will bring tremendous pressure. In fact, due to the “cold winter†of the industry in 2016, some Internet brands such as Barley have already begun to fade out of the market. Brands like LeTV and Xiaomi are also eager to use price increases to ease cost pressures. Finally, Liu Buchen stated: "It is expected that the momentum of Internet brand growth this year will be turned down. The momentum of rapid growth will never return and the industry reshuffle will continue to accelerate."
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