Lianjian Optoelectronics plans to acquire 1.96 billion acquisition of four companies to deploy outdoor media

Lianjian Optoelectronics (300269) announced on the evening of December 8, the company plans to issue 5,609,360 shares at a price of 23.50 yuan / share, while paying 642 million yuan in cash, a total of 1.96 billion acquisition of 88.88% stake in Shenzhen Lima, Huaying Culture 100 % equity, 100% equity of Litang Marketing and 100% equity of Ocean Media. Among them, Shenzhen Lima 88.88% equity transaction price is 800 million yuan, Huaying Culture 100% equity is 364 million yuan, Litang marketing 100% equity is 496 million yuan, and Ocean Media 100% equity is 300 million yuan.

Shenzhen Lima provides Internet search engine-based marketing services for corporate customers. Its main business model is “Advertising Strategy + Advertising Technology + Advertising”. Huaying Culture is a media provider based on regional outdoor advertising in the Taiyuan market.

Litang Marketing is a professional enterprise providing event communication services, providing offline business activities to provide customers with integrated business chain integration services, including marketing strategy and event planning, activity specific design and design, event site operation and management. . Based on its third-party outdoor media resources integrated across the country, Ocean Shipping provides one-stop outdoor advertising solutions to customers and launches outdoor advertising agency publishing services.

The company said that this major asset restructuring is an important measure for the company to use its extended development to expand its business operations and implement the company's development strategy. Through the acquisition, the company's existing outdoor media network business has been expanded, the outdoor advertising agency business has expanded horizontally, the Internet advertising business has been greatly enhanced, the local media resources and advertising service layout have been able to land, and the advertising business strength has been significantly enhanced. After the completion of the acquisition, it will expand the distribution network of listed companies' media resources, enrich the form of media resources, and form a good synergy with the company's existing media network and media sales capabilities.

The company's stock will resume trading on December 9.

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