Products in the smart screen category are expected to become the next new star in the PC field
In recent years, the success of Amazon ’s Echo smart audio product has spawned more and more market imitations and related derivatives, opening a new round of fierce war in the voice device market; and Amazon itself was also in mid-2017 Launched an Echo Show with touch screen function as a sequel to Echo. At the recent US CES show, Google also showed four "smart screen" products that are considered to be Echo Show, combining screen and voice operations; and Facebook is also rumored to be developing a similar called Portal device.
According to a report on the Slate website, trends indicate that many large technology companies have begun to believe that products in the smart screen category are expected to become the next star in the PC field. The difficulty, however, is to persuade consumers to pay for this product, which is probably the key challenge these technology giants must face.
For example, the technology website Gizmodo once said bluntly that no one would need a product like Portal. Facebook has also been questioned by some tech industry experts. It is whimsical to sell this kind of function that can only be used to perform those functions that can be done by today's smartphones or tablets at a price of $ 500.
However, some experts believe that the selling point and appeal that Portal can bring to users may not be exactly the same as the imagination of the Amazon Echo series or Google Home.
Google ’s smart screen products at the CES show allow users to easily call up maps, recipes, and even play music videos through commands. This kind of device that can be placed in any place such as the living room or kitchen has also been regarded as the closest selling point of the Google smart screen category products to the killer application. Experts even believe that Echo Show, which lacks YouTube playback, seems to have become one of the reasons for its sales.
Since users often want to publicly share music or songs in a specific space, this kind of device that can summon the music playback function through simple voice commands will be more simple and convenient than people using mobile phones to play. The shortcoming is that if you want to set the price at more than 200 US dollars, I am afraid that it will still become one of the stumbling blocks of the hot sale, especially in the face of the market competition of Amazon Echo Dot with the same music playback function below 50 US dollars. Under circumstances.
Although it is still unclear what newer features Facebook's Portal has, Cheddar reported that Portal should have more tools to promote social interaction than ordinary PCs. In fact, Facebook does not seem to set Portal ’s product positioning as an intelligent voice assistant similar to Amazon Echo, but intends to design it as a social tool that enables family and friends to communicate and interact through voice and video One. A person familiar with the Facebook plan said that Portal will be equipped with a wide-angle lens and has facial recognition capabilities, which can be connected to the user's Facebook account.
Some critics believe that this product concept will cause serious privacy issues, and some users of Google Home and Echo have even made it clear that they will refuse to buy this product. Nonetheless, all privacy concerns raised by the social network on the market so far have not been able to clearly stop the rapid growth of this type of social media.
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