Qunfujia: Make the home lighting store "transparent"

Qunfujia: Make the home lighting store "transparent"

[Source: "Engineering LED- lighting market," 12 issue of reporter / He Xingling]

On November 25th, Qunfu's family officially established Sichuan Branch. General Manager Luo Yongyong, branch manager He Jinghui, Marketing Director Yuan Jinfei and e-lights members and distributors attended the opening ceremony.

It is understood that Qufu's lighting has been mainly used as accessories, and it has been seven years old. Since last year, Qunfu has begun to do home lighting, providing a wealth of products for the integration of home lighting. Qunfu's home made accessories, knowing which links can save costs, and strive to save costs and give more profits to dealers and consumers. Within a year, Qunfu has established a number of specialty stores in Changzhou, Shenyang and Shandong, and has achieved remarkable results.

The group of rich families in Sichuan was established, representing the group's official entry into the southwest market. So how will it operate the Sichuan market? What are the advantages of the product and how is the product positioned? "Lighting Market" reporter found He Jinghui, the manager of Qunfu's Sichuan branch, to understand these situations.

"Lighting Market": Qunfu's Sichuan Branch has been established. As a branch manager, what did you think of the group's lighting? Why do you choose a group of rich families in many brands?

He Jinghui : There are four main reasons for choosing a group of rich families . First, the services of the wealthy family; second, the price/performance ratio of the wealthy family; third, the wealthy family can give profits to the dealers with greater profit margins; finally, the products of the group richer are better, about every quarter. New products appear. There are many conventional products in the domestic market, including the Sichuan market. There are many kinds of lighting products, and there may be lighting fixtures made by others. However, at least some of the products of Qunfu’s products are not available to others, which greatly improves the wealth of the group. Competitive advantage.

"Lighting Market": How is the group's products positioned?

He Jinghui : Mainly positioned in medium and high-end products. Such price consumers are completely acceptable. The consumption levels in Aba Prefecture and Ganzi are relatively low. Although the consumption levels in different regions are different, the mid-to-high end products are suitable for most consumer groups. Consumers tend to pay more attention to the price/performance ratio. Therefore, the products of Qunfujia have unique advantages.

Qunfujia products are a one-stop shopping base with a complete line of products and more than 100 products. For example, home lighting, including kitchen and bathroom lights, living room lights, dining chandeliers, aisle lights, etc., are available. So far, the high-power LED intelligent leisure series products are basically not available in the market.

"Lighting Market": How will you promote the products of the group in the Sichuan area?

He Jinghui : I will use the best efforts to cover the whole country with the rich family in one year. Including Chuanxi and North Sichuan, there are more than 120 county towns and more than ten prefecture-level cities.

Because I am a business person, I will try my best to develop potential customers. The blank market can operate the store in the form of a branch. The group rich family pays attention to the service, I will do the best with the best service. In the early stage, you will lower your profits a little, let dealers make more money and help dealers grow. There are three main ways to do this:

First, set up a sales team to help and service the dealers below. For example: a promotion every month. At the lowest discount of Qunfu's products, some promotional gifts will be given to cooperate with local distributors to sell and promote Qunfu's products.

Second, strive to reduce the pressure on dealers. For example, dealers can make some related accessories on the volume of flat-plate low-voltage lamps. What kind of styles consumers need, they can be assembled directly into the headlights, so that one lighting can be changed into two lightings. . If a lamp has 12 models, then only 5-6 accessories are required. The sales team engages in promotional activities and other accessories to reduce dealer inventory, which can reduce dealer pressure and allow more dealers to be willing to represent the rich.

Third, the formation of the after-sales team. Some manufacturers only do the early stage after the sale, and when the sales of the products go up, they will not care, but the group of rich families will try their best to provide after-sales service, and will do the service well now and in the future. Including pre-sales, after-sales, accessories and some details. Only good service can win a good reputation.

"Lighting Market": At present, some dealers in Sichuan have a wealth of dealers. How do you expand the dealers of more wealthy families?

He Jinghui : The main reason is to find a suitable customer. First of all, customers are interested in Qunfu's products. We can engage in some special dealer activities in the early stage, and the threshold for joining is not very high. Some brands have to complete a list of 60,000 to 70,000 per month, and customers only need to do 20,000 to 30,000. This reflects our strengths and we have some rebates.

Although some dealers do not make specialty stores, we can train them in the direction of specialty stores. We do not set a high monthly sales volume for dealers. After half a year, if the customer thinks that our products are selling well, they can upgrade to a specialty store.

"Lighting Market": In the off-season of the market, what method will you use to increase the sales of Qunfu's products?

He Jinghui : First of all, propaganda is an effective means. In the off-season, it is necessary to increase the intensity of propaganda. Secondly, it is to make profits, reduce its own profits, and give benefits to consumers while ensuring the interests of dealers. This year, the main goal is to increase the number of dealers to increase the sales volume of products. In the future, an engineering team will be formed to specifically connect engineering projects. Do our best to do our best and make the best efforts to develop strategies. I believe that the future of the rich families will be better.

"Lighting Market": What is the future development plan of Qunfujia Branch?

He Jinghui : Starting next year, we will establish 60 wealthy stores in Sichuan, and let the group's lighting cover the whole river as soon as possible. Qufu is dedicated to home lighting, creating home lighting integration, and making home lighting special and thorough. In this year's new products, Qunfu also launched smart home lighting, making the group richer more competitive. The group of rich families will carry forward their dreams and work hard to build the Sichuan market with the spirit of courage.

He Jinghui: Starting next year, we will establish 60 wealthy stores in Sichuan, and let the group's lighting cover the whole river as soon as possible. Qufu is dedicated to home lighting, creating home lighting integration, and making home lighting special and thorough. In this year's new products, Qunfu also launched smart home lighting, making the group richer more competitive. The group of rich families will carry forward their dreams and work hard to build the Sichuan market with the spirit of courage. Qunfujia: Make the home lighting store "transparent"

On November 25th, Qunfu's family officially established Sichuan Branch. General Manager Luo Yongyong, branch manager He Jinghui, Marketing Director Yuan Jinfei and e-lights members and distributors attended the opening ceremony.

It is understood that Qufu's lighting has been mainly used as accessories, and it has been seven years old. Since last year, Qunfu has begun to do home lighting, providing a wealth of products for the integration of home lighting. Qunfu's home made accessories, knowing which links can save costs, and strive to save costs and give more profits to dealers and consumers. Within a year, Qunfu has established a number of specialty stores in Changzhou, Shenyang and Shandong, and has achieved remarkable results.

The group of rich families in Sichuan was established, representing the group's official entry into the southwest market. So how will it operate the Sichuan market? What are the advantages of the product and how is the product positioned? "Lighting Market" reporter found He Jinghui, the manager of Qunfu's Sichuan branch, to understand these situations.

"Lighting Market": Qunfu's Sichuan Branch has been established. As a branch manager, what did you think of the group's lighting? Why do you choose a group of rich families in many brands?

He Jinghui: There are four main reasons for choosing a group of rich families. First, the services of the wealthy family; second, the price/performance ratio of the wealthy family; third, the wealthy family can give profits to the dealers with greater profit margins; finally, the products of the group richer are better, about every quarter. New products appear. There are many conventional products in the domestic market, including the Sichuan market. There are many kinds of lighting products, and there may be lighting fixtures made by others. However, at least some of the products of Qunfu’s products are not available to others, which greatly improves the wealth of the group. Competitive advantage.

"Lighting Market": How is the group's products positioned?

He Jinghui: Mainly positioned in medium and high-end products. Such price consumers are completely acceptable. The consumption levels in Aba Prefecture and Ganzi are relatively low. Although the consumption levels in different regions are different, the mid-to-high end products are suitable for most consumer groups. Consumers tend to pay more attention to the price/performance ratio. Therefore, the products of Qunfujia have unique advantages.

Qunfujia products are a one-stop shopping base with a complete line of products and more than 100 products. For example, home lighting, including kitchen and bathroom lights, living room lights, dining chandeliers, aisle lights, etc., are available. So far, the high-power LED intelligent leisure series products are basically not available in the market.

"Lighting Market": How will you promote the products of the group in the Sichuan area?

He Jinghui: I will use the best efforts to cover the whole country with the rich family in one year. Including Chuanxi and North Sichuan, there are more than 120 county towns and more than ten prefecture-level cities.

Because I am a business person, I will try my best to develop potential customers. The blank market can operate the store in the form of a branch. The group rich family pays attention to the service, I will do the best with the best service. In the early stage, you will lower your profits a little, let dealers make more money and help dealers grow. There are three main ways to do this:

First, set up a sales team to help and service the dealers below. For example: a promotion every month. At the lowest discount of Qunfu's products, some promotional gifts will be given to cooperate with local distributors to sell and promote Qunfu's products.

Second, strive to reduce the pressure on dealers. For example, dealers can make some related accessories on the volume of flat-plate low-voltage lamps. What kind of styles consumers need, they can be assembled directly into the headlights, so that one lighting can be changed into two lightings. . If a lamp has 12 models, then only 5-6 accessories are required. The sales team engages in promotional activities and other accessories to reduce dealer inventory, which can reduce dealer pressure and allow more dealers to be willing to represent the rich.

Third, the formation of the after-sales team. Some manufacturers only do the early stage after the sale, and when the sales of the products go up, they will not care, but the group of rich families will try their best to provide after-sales service, and will do the service well now and in the future. Including pre-sales, after-sales, accessories and some details. Only good service can win a good reputation.

"Lighting Market": At present, some dealers in Sichuan have a wealth of dealers. How do you expand the dealers of more wealthy families? He Jinghui: The main reason is to find a suitable customer. First of all, customers are interested in Qunfu's products. We can engage in some special dealer activities in the early stage, and the threshold for joining is not very high. Some brands have to complete a list of 60,000 to 70,000 per month, and customers only need to do 20,000 to 30,000. This reflects our strengths and we have some rebates.

Although some dealers do not make specialty stores, we can train them in the direction of specialty stores. We do not set a high monthly sales volume for dealers. After half a year, if the customer thinks that our products are selling well, they can upgrade to a specialty store.

"Lighting Market": In the off-season of the market, what method will you use to increase the sales of Qunfu's products?

He Jinghui: First of all, propaganda is an effective means. In the off-season, it is necessary to increase the intensity of propaganda. Secondly, it is to make profits, reduce its own profits, and give benefits to consumers while ensuring the interests of dealers. This year, the main goal is to increase the number of dealers to increase the sales volume of products. In the future, an engineering team will be formed to specifically connect engineering projects. Do our best to do our best and make the best efforts to develop strategies. I believe that the future of the rich families will be better.

"Lighting Market": What is the future development plan of Qunfujia Branch?

He Jinghui: Starting next year, we will establish 60 wealthy stores in Sichuan, and let the group's lighting cover the whole river as soon as possible. Qufu is dedicated to home lighting, creating home lighting integration, and making home lighting special and thorough. In this year's new products, Qunfu also launched smart home lighting, making the group richer more competitive. The group of rich families will carry forward their dreams and work hard to build the Sichuan market with the spirit of courage.