Today, a 50-inch high-definition TV can cost hundreds of dollars. This high price is really a big upgrade for the users who already own the TV. And if you watch videos online on a tablet or mobile device for most of the day, it wouldn't make much sense to pay a high price to buy a great TV. It is for these reasons that the sales of television have not been very strong in recent years.
However, TV equipment manufacturers have not lost confidence. The 47th International Consumer Electronics Show (CES) in Las Vegas officially opened this week. At this show, TV manufacturers hope to attract more consumers' attention. Many vendors have demonstrated "smart TVs" that can connect to the Internet and run app apps.
“Consumers are trying to tell us that they are more interested in the connection between TV and the Internet,†said Benjamin Arnold, an analyst at NDP Group, in an interview.
In the case of Roku, the manufacturer is known for making set-top box devices that include Netflix video streaming, and the company announced that it will integrate video streaming services directly into the TV host. The two domestic manufacturers, Hisense and TCL also produced the first batch of equipment with such design ideas. Roku's CEO, Anthony Wood, said the California-based company will showcase six TV models that integrate similar services at the show.
Wood believes that Roku can produce smarter TVs than its competitors in the industry. He said that most TV equipment manufacturers still do not have a very important content in the production of smart TV - massive video content resources, the reason for this situation is largely due to the reluctance of many media companies Tailor smart applications for different models of smart TVs on the market. In contrast, Roku has more than 1,200 smart apps available for download, and there are many star apps like HBO GO, Netflix, and Vudu.
"Our goal is to be the leader of the big screen platform," Wood replied in an interview.
Samsung, as the world's largest TV manufacturer, also peers into the Internet TV cake. This year, more than 75% of the TVs produced by Samsung will be smart TVs. Joe STInziano, vice president of home entertainment at Samsung Electronics USA, said.
However, like other TV manufacturers, Samsung has promoted its new TV with many new features and functions, but these devices still can't get rid of the shadow of traditional TV. The manufacturing company has been using these features as a selling point for a long time. Last year, Samsung released a TV device capable of viewing 3D video with a screen resolution four times that of the previous product. However, according to the report, Samsung TV sales are still lower last year, and because of the serious scarcity of 3D content, this feature can be said to have failed fundamentally.
In the US market, ultra-clear TV sales in the past 12 months only accounted for less than 1% of TV sales on 40-inch screens (or above). Despite this, this year Samsung is still re-emphasizing curved high-resolution screen TVs. In this year's flagship product, it includes a high-end TV with a 105-inch ultra-clear curved screen.
A slight concave curvature of the screen can reduce the reflectivity of the light. For example, in the living room, the ceiling light can be easily reflected into the TV. The curved screen also allows the user to sit on the side of the TV, even if it is far from the best viewing position in the middle area, still get a better user experience.
"Your eye is curved, and your TV screen is curved, so you can get a more natural viewing experience," Joe STInziano said.
Other TV makers, such as LG, Panasonic, Sharp, Toshiba and Sony, will also showcase their latest big-screen ultra-clear resolution TVs this week.
According to the NPD report, as of November 2013, 22% of the TV equipment sold in the US market has Internet connectivity, which is a significant improvement from 11% in the previous year.
In the NDP report, 38% of users who purchase smart TVs found the importance of Internet connectivity and smart applications: two years ago, the ratio was 38%.
For Forrester Research analyst James L. McQuivey, manufacturers of ultra-clear TVs seem to have misunderstood the market's interest in streaming media, and they simply improve the quality of the image.
“Many TV manufacturers think they understand why people watch TV,†McQuivey said. "But their so-called conclusions are completely wrong. All the manufacturers are trying to surpass their opponents in image quality."
McQuivey believes that the huge growth of mobile video consumption and video services like YouTube shows that consumers' love for low-quality movies goes beyond traditional TV.
"They are all going in the wrong direction," he said. “The reason people love to watch videos is because these videos are more emotional and can resonate more spiritually.â€
According to the NPD report, in the year before November last year, the TV manufacturer's turnover in the US market reached US$15.5 billion (approximately RMB 93.8 billion), a decrease of 4 percentage points from the previous year. According to NPD's DisplaySearch report, in the first three quarters of 2013, TV manufacturers shipped a total of 155 million TV sets, down 3.6 percentage points from the same period in 2012.
"The TV industry is now in the equator, many consumers have more resources to choose from the video source, while the other part of the consumer has just upgraded their TV, there is no need to update again in the short term." A consultant The company's president Raymond M. Soneira thinks so.
In the past few years, there has also been a dark horse player in the TV industry, and that is Apple. The company's small screen devices, the iPhone and iPad, continue to be sought after by consumers.
All along, there is news that Apple is developing a smart TV. But Apple CEO Tim Cook has always been ignorant of whether the company is planning to launch a TV product.
Apple, as the world's number one flat-panel sales, and the second-largest smartphone vendor, already has a large user base. The video browsing experience on tablets and smartphones has always been an important factor in the popularity of their devices. Mike Vorhaus, president of consulting firm Magid Advisors, said that in the United States, one-third of tablet users watch full HD video on their tablets at least once a week.
"To put it bluntly, the tablet is actually a TV." Mike Vorhaus, said.
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