Big Data Drives Strategic Transformation and Transformation from "Business-Driven" to "Data-Driven"

In the era of digital informationization, how companies correctly implement digital transformation is the most important issue since 2018. Recently, NetEase Cloud released the annual "2017 Beishang Guangshen Enterprise Digital Development Report (hereinafter referred to as "Digital Report"), which has aroused widespread concern in the industry. The report pointed out that the current digital transformation has become the main strategy for all Chinese companies to meet challenges. It is expected that by 2018, 67% of the world's top 1000 companies and 50% of China's top 1000 companies will regard digital transformation as their strategic core.

Big data is a commonplace as a core strategic asset for companies now and in the future. Big data collection, storage, data autonomy analysis, and further reduction in the cost of cloud computing provide the basic environment for enterprise digitalization. However, in spite of this, when companies are facing a digital transformation, they are still showing signs of stagnation.

Netease's "Digital Report" shows that of the 261 enterprises surveyed from Kitakang Guangzhou-Shenzhen-Hangzhou, only 10% of them think that their digital development has matured. Among them, only 23.81% of enterprises have formulated a clear digital strategy and implementation steps. Most of the companies are upset when they face the digital transformation tide. They are not clear about the current state of the digital transformation of the enterprise, nor do they know where to start the digitization of the enterprise. The purpose and value of the digital transformation of an enterprise is not clear.

Innovation and efficiency improvement are the primary tasks for the digitization of enterprises

The report pointed out that the purpose of digital transformation of enterprises, which enhance the ability to innovate in enterprises accounted for 57.14%, improve efficiency 53.38%, improve business decisions, improve user experience and participation, improve business processes or business models are ranked second. From the perspective of the status quo of the enterprise, innovation and efficiency improvement are the primary goals of the digital transformation of the company.

With the current economic environment declining, manpower costs remain high, and innovation and improvement of efficiency are common topics faced by companies. Innovation includes innovation and refinement of corporate management, business, and technology. Improvement of efficiency, including corporate operations management, process management, production, sales, customer service, etc., is a decision that determines whether an enterprise can win opportunities in the drama of supply-side structural reforms. The important weight.

According to reports, when companies are working on big data, so that big data for enterprise innovation, efficiency services, cloud computing, data analysis is the most used technology. Of the surveyed companies, about 62% have partially completed the cloud or completed the Shangyun, and another 28.57% of the companies consider Shangyun. Shangyun has become the consensus of most enterprises. It can also be seen that cloud computing, big data, data analysis, etc. have gradually become the basis and standard for the digitization of enterprise development. How can companies use big data to make Big Data really alive and serve enterprises' innovation and efficiency?

Activating internal big data

Mobile office is a topic that can't go around. According to “2017 Smart Mobile Office Industry Trend Report”, the mobile office market has grown rapidly in the past three years. In 2016, the market scale reached 3.57 billion yuan, an increase of more than 70%. It is estimated that it will reach 5.41 billion yuan in 2017, and the scale of the mobile office platform market in 2020 will reach 12 billion yuan. With the expansion and deepening of corporate mobile office scenarios, the scale of corporate office data stored on mobile office platforms is also expanding, including daily attendance, sales tasks, and process efficiency data. How to make good use of these data to optimize business management and operational efficiency and provide a basis for business decisions?

According to a report from the Mobile Informatization Research Center, 54.5% of companies introduced mobile office mode to build competitive advantage, and 37.9% of companies believed that it was important to improve the utilization of fragmentation time. “We believe that the improvement of efficiency cannot already satisfy the company’s current demands, and relying on the number of large households to build a competitive advantage is the key,” according to the person in charge of the mobile office APP “I don’t worry”. In the past, in many enterprises, especially in large-scale enterprises, data was often scattered in different departments and different databases. There was no application scenario or it was still in the original stage. The sealed data is like a passive water and will never be deposited. "I don't worry" Since the 3.0 release, I have been targeting the potential value brought by the "big data" information application and vigorously developed the application of big data technology in the "I don't worry" industry.

According to the person in charge, at the current stage, on the premise of the enterprise's authorization, the company collects and analyzes internal time and attendance data, process approval timeliness, and other data to optimize and improve the operation and management of enterprises and improve management efficiency. In the future, “I don’t worry” will also deepen enterprises such as daily work, IM chat data, mission completion data, reporting data, sales data, etc., and conduct effective collection, storage, refining, and analysis under the authorization of enterprises. "The most simple and intuitive way to remove complex data analysis process and help companies establish visual data charts, provide data basis for enterprises to make decisions in real time, and support enterprise users from the "business-driven" to "data-driven" Strategic transformation and upgrading."

Utilize External Data to Serve Businesses

"In the development of big data industry, companies are both owners of big data assets and demanders of externally related data. External data are larger, more complete, and more complex." How to use external data of enterprises and how to integrate the data generated channels , Paths, and Domains, use large-scale processing technology to integrate digital resources across media, cross-terminal, and cross-platform, tap value, and accurately target groups, targeted promotion strategies... Zhongyuan Intelligent Information Services Solution ( The following abbreviation: Solution gives a road.

According to the reporter's understanding, this solution is based on the backward/directional traffic and voice resources of the three major operators and is distributed to end users. "In the process of distributing free traffic, users can participate in the interaction and establish direct contact with the business," according to the responsible person. Provides personalized one-stop solutions for event planning and implementation, automatic flow distribution, bill flow generation, and data analysis. Assisting in the promotion and dissemination of corporate marketing activities, fan accumulation, and building a brand foundation.

“Picking up powder through activities, creating communication exposure is one aspect; on the other hand, it is to make use of big data.” According to reports, through multi-dimensional, three-dimensional, young, and innovative marketing and promotion methods, it has created new upgrades for consumers. The good life economics has helped Shangchao users effectively establish emotional links with consumers, and has actually added momentum to the brand's development and upgrading. "We have sufficient reason to believe that more and more companies will position their data as the largest intangible assets in 2018, systematically manage and apply them, and increase the integration of externally related data."

At this stage, the solution has reached in-depth cooperation with major companies including Bank of China, China Construction Bank, China Post, Rainbow Shopping Mall, and Zhuoyuehui, including banking, finance, securities, retail, manufacturing, education, medical care, and catering. Business users in sports and other industries provide personalized and customized solutions based on big data. With years of independent R&D, operation, and management experience, we have integrated big data technology to maximize the value of innovative applications in various companies. Let big data flow, become a powerful weapon for enterprise transformation, let enterprises in an era of big data in an invincible position.

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