End-of-year performance sprints LED manufacturers "all show their magic"
By the end of the year, regardless of LED companies or terminal lighting distributors, there are always a few happy families. For the lighting industry, at the end of last year, it was the peak season for sales. However, in recent years, it was affected by the regulation of the national real estate, and the environment of the terminal market was cold, resulting in no shortage of peak seasons.
Many dealers feel that this year's business can be guaranteed. However, many dealers are optimistic about the current market, and the situation has not reached the worst. In any case, the last two months are the final sales sprint for all major manufacturers. In order to understand how the business "expressed each other", "Lighting Market" reporters went deep into the terminal market and interviewed the dealers of the major stores, and the related content will be presented in a row.
Fin LEDs are popular next year
This year, the traffic volume of Huaqiang North Shenzhen LED Purchasing Center is much lower than last year. However, this month's passenger traffic has rebounded. Customers come to buy more lamps, especially 5-7W LED bulbs and 10W tubes. Sales have improved.
At present, there are many domestic buyers from Fujian and Shandong. Among them, Fujian is a large number of parts procurement, which also means that many purchasers in Fujian are own factories, so they need a lot of Accessories assembly. Foreign customers are mainly in the Middle East. Japanese customers who come to buy accessories are rare. Generally, Japanese customers are not interested in Chinese chips and power supplies, but are interested in product casings.
Now everyone in the market is talking about fin-type LEDs, mainly fin-type LEDs, the price drop is very fast, and the product weight is very light. In the LED procurement center, foreign customers mostly choose fin-type LED products, and domestic customers choose ordinary LED products. The fin type 12W LED bulb has a price of 13 yuan, and the ordinary 12W LED bulb has a price of 15 yuan. Obviously, the price of the fin type product is very advantageous.
At present, there are not many merchants selling finned LED products in Huaqiang North Shenzhen LED Purchasing Center. However, with the popularity of fin-type LED products, it is estimated that many businesses will seize the fin LED market next year.
Hu Jing, Sales Director of Huajing Lighting
Huaqiang North accessories sales hotThis year, our lamp sales are the most popular. Although the bulbs have sales, they still can't compare with the sales of accessories. As we all know, most of the businesses in Huaqiang North Shenzhen LED Purchasing Center are mainly selling accessories. Customers are basically buying accessories, and buying less lamps is less.
In particular, the shipment of our factory 2528 and 5050 lamp beads is very large. At present, the lamp beads used in domestic LED light strips are basically produced by Mulinsen. Last year, we sold 1.5 billion yuan for a single lamp, so in the domestic LED lamp market, Mulinsen has the most say.
In the second month of the year, Huaqiang North’s foreign buyers will be greatly reduced. Because foreign buyers have procurement frequency, they usually purchase most frequently in July-October, and then they are greatly reduced.
In recent years, major foreign customers have basically cooperated directly with LED factories. The purchases of foreign customers from Huaqiang North Shenzhen LED Purchasing Center are not very large. They are basically buyers from India and the Middle East. They are all small. Purchase parts in bulk.
Therefore, this year's passenger traffic in Huaqiangbei store has passed, and the most prosperous period has passed. We will still do our job for the remaining two months and strive to make more sales.
Miao Linsen Huaqiang North Sales Center Sales Director Shen Xinxin
The traditional products in the home market are the mainstream
In November, the passenger flow of the Shenzhen Jiafu Building Materials Market rebounded during the weekend, and it was still bleak in normal times. Compared with the previous two years, the market passenger traffic has decreased significantly. According to the current situation, the market passenger flow in the last month will not be greatly improved. Affected by the big environment, the current market has no points of the peak season, and in one sentence it is in the cold winter.
This year, the best product bought in the store is Panasonic 32W ceiling lamp, the price is 160-200 yuan; the LED products in the home market are still under sales. At present, our product shipments are 90% of the traditional products, LED products Accounted for 10%.
The main reason for the low sales of LED products in the home market is that consumers are not accepting LED products. Because, in the early promotion, LED products often have quality problems, which make consumers have a bad impression, so consumers are more willing to buy traditional lighting products.
Of course, the high price of LED products is also one of the reasons. Previously, Matsushita did not produce LED products in China, most of which were imported from Japan, and the price was even higher. Therefore, Matsushita agents basically gave up the purchase. Not long ago, Panasonic introduced a 25W LED dimmable ceiling lamp, the price is as high as 580 yuan, so the price is difficult to sell in China, so I also give up the purchase.
Now, we mainly sell domestic LED products. However, although the price of LED spotlights and LED downlights is less than 30 yuan, sales are still very difficult, and the main sales products are still Panasonic ceiling lamps. At the same time, consumers who purchase yellow light ceiling lamps are gradually increasing.
Yao Haiting, Sales Director, Matsushita Electric Works, Luohu Sales Center
Reduced purchasing power of customers affected by inflation
This year, our best-selling product is the beautiful 22W ceiling lamp, the price is 70 yuan. In the first two years, relatively high-end customers in Shenzhen will buy flat crystal lamps, while ordinary families will buy ceiling lamps. Hong Kong customers will buy more modern minimalist style products and ceiling lamps. Today, consumer buying preferences have changed a lot. Customers in Shenzhen are basically buying cheap lamps, perhaps due to domestic inflation, and purchasing power is greatly reduced.
In addition, since October, Shenzhen Yimei's home market has significantly less passenger traffic, especially in Hong Kong. The people of Hong Kong have always been the mainstay of the purchase of Yimei's home furnishing market. Nowadays, the purchase of lighting Hong Kong people has been reduced, which has had a great impact on Yimei's business.
In addition to consumers tightening their belts, e-commerce has a big impact on physical stores. Many customers enter the store and compare the products on Taobao with our physical stores, so from now on, we should also pay attention to e-commerce.
Next year, we intend to develop a combination of online and offline business models, selling beautiful lighting products online, as a complement to physical stores. As modern young people become more accustomed to online shopping, online sales in the future may exceed physical stores, and dealers' involvement in online shopping has become a trend.
Li Xiao Lighting Sales Director Wang Xiao
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