The main factors that restrict the development of mobile payment

Mobile payment is also referred to as mobile payment (Mobile Payment). A transaction is performed by both parties of the transaction for a certain commodity or service, the use of a mobile phone as a payment carrier, and the completion of a mobile communication network. In short, it is a service mode that allows mobile users to use their mobile terminals (usually mobile phones) to make payment for the goods or services they consume.

Customers can use mobile phone numbers, payment cards, bank cards and other payment accounts through SMS, WAP, and client terminals to provide bill payment, mobile phone recharge, utility bill payment, ordering goods service, self-service finance, and mobile phone scanning. Consumption and other mobile self-service payment services.

As the world's largest mobile phone user country, over 600 million users have bright prospects for mobile commerce. However, many people in the industry believe that in the current market environment, issues such as the insecurity of information security, credit systems, policies, regulations, and settlement standards, the popularity of channel terminals, and changes in consumer attitudes are still pending, which will restrict China’s mobile payment. Market development.

(1) Most mobile phone users have encountered harassment of spam messages (message, MMS, and phone). The departments concerned have cracked down on it but have had little success. The law-breakers still can use more subtle tactics to penetrate the user's mobile phone. If the signal transmission process itself has a security problem. In addition, the phenomenon of stealing mobile phones occurs from time to time. Once mobile phones are linked to personal bank cards, a mobile phone will contain more important personal privacy information. This makes the probability and risk of personal information leakage caused by the loss and damage of mobile phones are much higher than traditional banks. card. When the wrong money is deducted or the mobile phone is robbed or stolen, how can the interests of users be protected? Who will protect?

(2) The machine-card separation model and the hard-to-implement mobile phone real-name system all make it difficult for the credit account of mobile payment users to be established effectively, which directly restricts the implementation of the overall mobile payment credit system. The opaque charging model and overlord clause of domestic carriers have left their names in the hearts of users for a long time. Many people have experienced inexplicable bill charges. Once the mobile phone is linked with the bank card, the user is more worried about the unreasonable expenses, which also directly affects the user's trust in the "mobile payment" application. To promote mobile payment, operators should first regain goodwill.

(3) Mobile phone payment is still in its infancy in China, and it is difficult to complete the service integration between the two systems of the operator and the bank. With a variety of interests, the relevant regulations are still missing. In addition, mobile payment services will cause operators to be suspected of operating “finance-like financial services,” but are in a grey area of ​​national financial policy supervision, which will make it difficult for users’ legal rights to receive policy protection. Therefore, only by continuously improving the overall credit environment and strengthening supervision and self-discipline can we really promote the large-scale adoption of this application.

(4) The parties to mobile payment have not reached a unified settlement standard. Both traditional cash and bank card payment methods and the emerging online Alipay, etc., are all based on bank settlement standards. There are new problems in mobile payment based on mobile internet and the above payment standards. That is, communication operators must achieve a unified settlement standard with banking institutions to facilitate promotion.

At present, there are three major payment methods for mobile phone payment: mobile phone bills, bank cards, and payment platforms. From the point of view of market response, they have failed to gain widespread recognition among the industry and consumers. For the entire mobile payment industry chain, it is an urgent need to solve a mobile payment standard that is reasonable and unified and that can make consumers use it conveniently.

(5) Although the issue of mobile payment security has been technically resolved, the harmonization of mobile payment standards will still take some time. At present, there are mainly three kinds of mobile payment technology solutions in China: NFC, SIMpass, and RFID-SIM. Although the 13.56M payment standard is currently a relatively mature payment method, the voice of support from various manufacturers is also high, such as China Telecom's leading SIMpass mobile payment method. However, 2.4G RFID-SIM technology has Chinese characteristics and relevant intellectual property rights are all domestic. As the 2.4G technology matures, it is also playing a role that distinguishes it from the 13.56M – the mid-range application, and it is applied to the brakes and personnel positioning. The Ministry of Industry and Information Technology has also begun to draw up 2.4G related technical standards and will soon be promulgated. From the analysis of RFID-SIM alone, there are three chip manufacturers in China: National Technology, Xiamen Shenghua and China Science and Technology Communications. Each of them has its own standard in 2.4G technology and is incompatible with each other. Each card cannot be in the same The use of the project has become a serious problem at present. In order to solve such problems, corresponding policies must be issued by relevant national departments to force chip manufacturers to cooperate and formulate technical solutions for unified standards.

(6) The use of cash and bank cards for a long time has become a consumption habit. For mobile payment methods such as mobile wallets, most consumers still have security and operational concerns. Operators need to be the leading mobile phone. Long-term promotion and publicity of the payment industry chain.