How to sell smart homes? Please collect these three experiences!

[Wisdom.com] For most smart home agents or those who are interested in entering this industry, the most concerned question is whether the smart home products they represent are easy to sell, and how to use their own products through various channels. Sales went out. Today, Xiaozhi came to discuss this issue with everyone.

First, experiential marketing

Unlike other products, smart home brings more changes to the user's life experience, which brings about the improvement and enjoyment of quality of life. It can also be said that it is a change in lifestyle. Therefore, how to make the user who has not touched the smart home experience its charm and convenience becomes a problem that the agent needs to solve.

The concept of smart home is relatively vague, especially for people who do not know much about it, friends who have not experienced it are difficult to understand smart home, and want to sell their products to the hands of these people, first of all let them be smart. After you are interested in home and experience yourself, the rest will be easier to handle. If you want to do this, you must pay attention to the operation of the offline smart home experience shop.

Agents can choose to cooperate with real estate developers, launch smart home sample housing projects, or build a smart home model room in a mall with a large number of people to demonstrate the functions and effects of smart home products so that ordinary consumers can experience the experience of smart home. The convenience.

In addition, some smart home products do not really meet or solve the actual needs of users, and even the products that the manufacturers produce without the user have no real value. Real life is different from the art world. When consumers purchase a certain product, the actual value of the product accounts for a greater proportion. Insight into the needs of consumers is the key to smart home access to consumer acceptance. The production of smart homes is based on high-tech support. The design of products should be based on the actual needs and expectations of consumers.

Agents need to pay attention that the powerful function of smart homes should meet the needs of consumers, and through high-end technological support, it should formulate a brand strategy that meets the actual needs of consumers, and combine the use value of smart home products with the applicability of consumers. , to create brand products that meet consumer needs.

Finally, a good user experience is not just about attracting users. It also runs through the entire process of sales and after-sales. If you can't sell products, everything will be fine.

Second, sales model

After users understand the advantages of smart home, they will have the intention to purchase products. So what are the options for smart home agents in the sales model?

1. Cooperation with channel providers

As smart homes involve a lot of related industries, such as real estate, home furnishing, building materials, construction, decoration, design, etc., smart home products are inevitably sold to cooperate with these related industry channel providers. The connection is the networking of franchisees, and this is why many smart home companies need to have a certain connection when they join an agency.

After reaching cooperation intentions with the channel distributors, they can use their existing stores to perform smart renovations or cooperate with their intelligent projects, such as smart buildings, hotel intelligent transformation, etc. strength.

For example, with the real estate company to carry out housing, home cooperation marketing model, need to cooperate with the local new real estate to negotiate, discuss the different cooperation and sales model for different housing. For example, a hardcover version of the smart home suite can be developed for hardcover houses, and sales can be performed on a certain economic level basis.

Another example can also cooperate with the decoration company, the two main problems facing the new house, one is the family's decoration, one is the home support, both are indispensable. If you can carry out related cooperation and share profit sharing, you can not only provide customers with peace of mind, but also can further ensure and expand customer sources. Both sides need to carry out special publicity and promotion work, and strive to ensure good after-sales services.

The advantage of this sales model is that it can achieve mass sales and achieve sales breakthroughs, and it can also serve as a propaganda and guide for smart homes. Based on this, joining agents can expand channels as much as possible based on their personal connections and ability to handle interpersonal relationships. If successful, they can quickly achieve success.

2. Smart Home Store

Compared with cooperation with channel providers, the establishment of smart home stores, image stores and other forms should be one of the most commonly used agents. On the one hand to sell smart home products, on the other hand is also the concept of intangible promotion of smart life in the largest area, so that smart home products really close to people's lives.

Through open-faced sales, a large number of products are sold. Of course, this method is mainly used when the product is relatively mature, but in the early stage, it can be achieved through display panels and promoters to achieve publicity and more direct and wider scope. Let ordinary people accept the smart home lifestyle.

Different from the cooperation model of the previous channel, the retail sales model is directly oriented to the users and understands the user's needs more clearly. Therefore, the product sales are more targeted. In addition, the investment is relatively small and the fund recovery is fast. Robust and economical sales model.

3. Professional market setting

It is also a very good way to advertise and sell smart home products by setting up a point in the professional market. For example, large building materials market, lighting electrical appliance market, professional electronics market, etc., because most of the customers come to these places are decoration customers, so users are generally prospective customers.

The advantage of this model is that “the boat is very good at turning around” and it is also directly oriented to users, so it is easier to grasp the market trend and the needs of users. However, the competitive pressure in the market is also relatively large, how to put their own products to let more people know is also an agent's homework.

Third, ensure the sale

The importance of after-sales is self-evident, smart home itself provides a kind of life service, quality after-sales service allows users to buy the rest assured that there is no worries.

Guarantee after-sales service, establish a perfect home after-sale protection service system and system. For customers to carry out professional product quality assurance services, on the one hand pay close attention to product quality, on the other hand can set up a special smart home failure repair team, to the maximum extent possible to ensure the customer's smart home experience and use.

At the same time, a good after-sales service is also an important guarantee for the brand's influence and reputation. Smart homes are products that rely on experience. A good reputation also has a big impact on brand communication.

In addition, in addition to offline, it is necessary to do a good job online promotion.

Agents can do some promotion in the local media and forums, paste bars and other Internet channels, and adopt different communication strategies for different groups of people. For example, young people who buy houses can highlight the convenience of smart homes, control the mobile phone APP, and bring in spirits. Enjoyment and sense of technology, etc., convey a way of life to the younger generation. For older populations, it can highlight the advantages of smart homes compared to traditional homes, such as security, fingerprint unlocking is not afraid of the convenience of forgetting to bring keys, and so on. In short, online promotion is also a necessary part.

In the above, Xiaozhi has summarized several points of smart home marketing experience from experience, sales and after-sales aspects. He hopes to bring a little help to smart home agents. Of course, the ever-changing market, agents must be close to the market, close to the consumer, clear user needs, and more thinking to get more business opportunities.