Rent adjustment lighting business and the market side of a game

The lighting market and the merchants are “a grasshopper on the line”, and their fundamental interests are the same, but when it comes to rent adjustment, the double convenience is a game. The merchants hope that the rent should not rise, and it is better to reduce it a bit. And the rent "high sesame blossoms" is the dream of the market. Rent adjustments are quickly becoming a heart disease for both sides. How to find a balance point, so that the market and businesses are willing to accept, there is a lot of learning. Take the Chongqing lighting market as an example to analyze how the market should adjust the rent so that both parties are satisfied.

How to play the store rent lighting business and the market side how to play


There are 12 lighting markets in Chongqing, including 4 professional lighting markets and 8 integrated lighting markets. Through the understanding of consumers, properties and businesses in these markets, they all have their own characteristics: some are very popular with consumers, some are favored by merchants, and some "take all" consumers, properties, businesses, reputation is very good. However, I recently heard some different voices when visiting the major lighting markets in Chongqing. First, the property is dissatisfied with the business. I believe that the merchants do not cooperate with the overall planning requirements of the property market, and they are opposed to the increase in rent. Second, the merchants are against the property. Dissatisfaction, that the property keeps rising rents and compresses the profit margin of the merchants; when the merchants meet the overall planning requirements of the property to the mall, the property requirements for the brand in the store are too high. Although this kind of voice has not caused serious confrontation between the property and the merchant, if the property and the merchant can not find the bottom line that they should abide in the long term, it may eventually lead to unpleasant things.
Rent adjustment, market and business are unified in contradiction

The rental market is generally obtained in two forms, one for self-construction and the other for rent. Either way, it takes a lot of money, and the investment has to pay off. Therefore, it is inevitable that merchants enter the market and pay rent to the market.
In terms of rent, the market side and the merchant are both contradictory and unified. It is contradictory because it is the market side, I hope that the higher the rent, the better, and the merchants hope that the lower the better, but the merchants want to make money when they enter the market. If the rent is too high, they can’t make money after entering for a long time. When the future profit prospects are not in the future, the merchants will not enter the market. Therefore, the market must adjust the rent according to the ability of the merchants to ensure that the market can attract the merchants and wish the general market may adopt in the initial stage of investment. Exemption from rent for a certain period of time or reduction of certain rents will attract investment. When the investment is completed, the market will certainly adjust the rent according to the contract in the case that most merchants can afford it. Different market rent adjustments vary.




Self-built market: rent is determined based on the payback period

The determination of the market rent for self-construction will generally be considered in the investment recovery period of 8 to 15 years, such as the Oriental Lighting and the Chongqing Lighting Plaza. For example, the price per square meter of a market price is 10,000 yuan, and the pool area is 30%. According to the 8-year payback period, the monthly rent per square meter should be: 10000 ??? 8 ??? 12 ??? 0.7 = 148.8 yuan According to the 15-year payback period, the monthly rent per square meter should be: 10000 ??? 15 ??? 12 ??? 0.7 = 79.40 yuan. The market generally adjusts the rent between 79.40 yuan / square meter ~ 148.8 yuan / square meter, but in a special case, the rent per square meter may also be lower than 79.40 yuan or higher than 148.8 yuan.

Renting the market: the market side considers the maximum investment benefit

The rental market, such as Hongqihegou Jianmat Lighting, tastes Dashiba Qixiang Lighting Plaza, etc. The rent is determined at least to offset the rental expenses, management expenses, financial expenses and other expenses. On this basis, the rent is adjusted according to market operation. The market side must definitely consider the maximum investment efficiency. Generally, 60% of the merchants are guaranteed long-term profit, and 90% of the merchants are profitable intermittently. The market may raise the rent.
Of course, the adjustment of funds is not static. When the external environment and the market environment have irresistible and catastrophic results, when the non-merchant's own reasons cause some or most of the merchants to be unable to operate normally for a long time, the market side shall also give rent reduction or exemption from the need of stabilizing the market, or may not rise according to the agreement. Rents, such as the fire in the Oriental Lighting Plaza in 2005, have been implemented for a long time to reduce rents for businesses affected by the disaster and thus affected.
As a merchant can not increase the profit by using the method of expecting the property to increase the rent for a long time after entering the market, it must rely on its own strength to win a place in the market, so as to obtain excess profits in the competition. The market economy does not believe in tears. It is unlikely that the market will raise rents irregularly if 90% of the businesses are profitable.

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