802.11ac chips aimed at the entry-level mobile product market will be released. In the face of frequent price attacks by Qualcomm Atheros, MediaTek, Intel, Marvell, Realtek and other chip vendors, Broadcom has also released the first 802.11ac Combo Chip for the low-end market. Expand the market footprint of low-end smartphones, tablet devices and personal computers (PCs) to consolidate the market share of 802.11ac.
Rahul Patel, vice president of Broadcom ’s mobile and wireless business group, said that compared to 802.11n, 802.11ac data throughput (Throughput) is three times faster, coverage is up to two times, and battery life can be extended by six times, so it can achieve a more ideal Streaming high-definition content, reducing signal dead spots and power consumption, and achieving the goal of connecting several devices simultaneously, not only is more suitable for media streaming applications than 802.11n, but also helps to solve the challenge of the explosion of data traffic.
In view of this, Broadcom has regarded 802.11ac as the main product line of the next stage of wireless local area network (Wi-Fi). Patel pointed out that Dell, Asus, LG, HTC, Samsung and other brands have successively launched high-end terminal products that introduce 802.11ac functions, but in the future 802.11ac will not be limited to high-end applications. It will further penetrate into the low-end market.
Seeing that competitors are aggressively aggressive in the mid-to-low-end mobile device market, Broadcom has also recently released an 802.11ac combination chip focused on the entry-level market, ready to grab the market. It is understood that the new product is designed with a single chip with a higher degree of integration, so it can reduce the overall bill of materials (BOM) cost of the original equipment manufacturer (OEM). Patel emphasized that the company's new product 1 & TImes; 1 design can reduce costs, will help OEMs fully explore the huge potential business opportunities of low-end mobile devices, and stabilize Broadcom's market position in 802.11ac. Can come out.
According to the market research agency ABI Research estimates, 802.11ac chips will be shipped in large quantities from 2013 and will be quickly and widely used in various devices, especially smartphones, notebook computers and tablet devices. It is expected to account for Wi by 2014 -Over half of the total Fi chip shipments.
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