China's smartphone shipments will exceed 460 million units in 2017
According to IDC's "Quarterly Tracking Report on China's Mobile Phone Market (Q1 2013)", China's mobile phone shipments in the first quarter of 2013 were 97 million, an increase of 15% compared with the same period in 2012; In the first quarter of 2013, China shipped 78 million smartphones, a year-on-year increase of 117%. The first quarter of China ’s smartphone market maintained such rapid growth and the operator China Mobile ’s drive is inseparable. IDC ’s “China Mobile Market Quarterly Tracking Report†shows that in the first quarter of 2013, TD-format smartphone shipments reached 28 million units, a year-on-year increase of 390%. Eventually, the proportion of Chinese smartphones in the overall mobile phone market reached a new high, reaching 79%.
From the perspective of manufacturers, according to the statistics of smartphone shipments, Samsung continues to rank first with a market share of 19%, and the shipment growth rate is up to 34%, of which the shipment of products under $ 200 has increased by 47% . Apple ’s smartphone market share was 9% in the first quarter of 2013, ranking fifth, with a 21% month-on-month growth in shipments. The outstanding single-model iPhone 4 (8G) shipments increased compared to the previous quarter 211%. In addition to Huawei, the operator subsidy products of other large domestic mobile phone manufacturers have just been on the market, making the increase in shipments in the first quarter not outstanding.
Wang Jiping, assistant director of IDC China Computer System Research Department, said: "In the Chinese smartphone market, Samsung ’s market strategy has shifted from competing with Apple for the high-end market to maintaining a high-end market share, and has begun competing for domestic brands under US $ 200 Product market; and Apple uses the incentive policy given to the channel to stimulate the shipment of low-cost iPhone4, and then expand the user base. "
IDC expects that the Chinese smartphone market will continue to surge in 2013 due to operator subsidies and strong consumer replacement demand; in 2017, smartphone shipments will exceed 460 million units and the market size will reach 740.5 billion yuan . IDC's research shows that the development of smart phones will inevitably lead to the innovation of the entire industry chain, and then promote the improvement of mobile communications and the mobile internet ecosystem.
Yan Zhanmeng, senior analyst in charge of mobile phone market research at IDC China, predicts that the development trend of China's mobile phone industry chain in the next five years will be reflected in the following aspects:
2017: 4G mobile phones exceed 3G. With the gradual mass production of upstream 4G chip manufacturers and the promotion of China's three major operators, as well as the support of terminal manufacturers, IDC predicts that by 2017, shipments of mobile phones with 4G functions will exceed 3G mobile phones, thereby promoting the entire mobile communication and The great development of the mobile internet industry.
End of 2013: More than 20% of smartphones with a size of more than 5 inches. Influenced by the operator's demand for customized product specifications (large screens larger than 5 inches, dual-core / quad-core) in the fourth quarter of 2012, and the cultivation of the Samsung large-screen GALAXYS and Note series to the large-screen mobile phone market, consumers gradually accepted the large-screen Cell phone. Mobile phone manufacturers quickly followed up with the listing of a large number of smartphones over 5 inches. According to IDC data, as of the first quarter of 2013, the market share of smartphones over 5 inches was 7.5%, an increase of 74% from the previous quarter. IDC predicts that by the end of 2013, the share of smartphones larger than 5 inches will exceed 20%.
Large domestic manufacturers have eroded or merged upstream and downstream businesses to improve the right to speak in the industry chain. Due to bottlenecks encountered by domestic brands in developing high-end products, product patents are restricted, and core components of products are controlled by foreign manufacturers, domestic brands are in great need to integrate the upstream and downstream of the industrial chain or implement merger and acquisition strategies. IDC expects that there will be multiple mergers and acquisitions in the industry chain in the next two years.
Deploy mobile internet and even mobile communications to increase stickiness or compete for mobile internet entry. It is very difficult for mobile phone manufacturers to compete on the basis of pure hardware to improve their premium capabilities, and then form differences; and the layout of mobile Internet, such as: application stores, voice input, mobile browsers, mobile desktops and cloud services, has become the future to increase user stickiness and The inevitable competitive strategy for competing for the mobile internet portal.
Develop wearable terminals, develop mobile services such as somatosensory reality. With the development of flexible materials and sensor devices, mobile phone peripheral products and wearable terminals have entered the development period; at the same time, industry applications (health care and education, etc.) and consumer businesses (life tools, games, shopping, etc.) will develop. Enter the public's vision.
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