LED display application products to build an intellectual property system is imminent
When light-emitting diodes (LEDs) were introduced as display devices in the 1960s as a new type of semiconductor display device, few people would have expected that LEDs would form a huge industry in less than 50 years. The industry has now reached the global market scale of tens of billions of dollars per year and is still in rapid growth. Recently, the national led display application technology exchange and industry development seminar was held in Hangzhou. In 2008, the 10th anniversary of the LED Display Application Branch of China Optical Optoelectronics Industry Association was held. The experts and entrepreneurs of the conference discussed the LED display application technology hotspot and industrial development. Future trends. Experts believe that after years of development, China's LED display application industry has formed a certain scale and has become an important part of China's electronic information industry.
The output value of LED application products exceeds 30 billion yuan. China's LED display application industry started from the 1990s. LED display is the most representative product, and it has gone through several stages from project engineering to product to industry. In the course of more than a decade of development, the scale of the industry has been rising. From the initial ten units, the national annual output value of several hundred million, to hundreds of units now, the annual output value of several billion, the products not only occupy the domestic leading The market, and a certain proportion of exports. In the years of development, the company's independent products have always occupied an absolute share of the domestic LED display market.
China Optical Optoelectronics | Laser Device Industry Association LED Display Application Branch Director Guan Jizhen said that in 2007, the national market for led display reached 7.2 billion yuan, an increase of 44% compared with 5 billion yuan in 2006. According to statistics, in 2007, the output value of China's LED chips reached 1.5 billion yuan, an increase of 43% compared with 1.05 billion yuan in 2006. In 2007, the output value of China's LED packaging reached 16.8 billion yuan, an increase of 15% over the 14.8 billion yuan in 2006. LED output increased by 24% from 66 billion in 2006 to 82 billion, of which high-brightness LED production value reached 12 billion yuan, accounting for 71% of total LED sales. In 2007, the output value of China's applied products has exceeded 30 billion yuan. It has become the world's largest producer and exporter of LED full-color display and solar LED landscape lighting applications. The emerging semiconductor lighting industry is taking shape.
LED shows the development of the application industry, which stems from the market and is inspired by innovation. A new technology, from birth to mature industry, often needs to go through a long process. In this process, technological innovation and industrial development have always promoted each other. Guan Jizhen believes that under the general trend of economic globalization, technological innovation is more important to the development of industry. Innovation is an important means to cope with competition in the international market. Innovation requires mechanisms that require communication and communication. "As an LED display application industry association, we have the responsibility and obligation to promote technological innovation in the field of LED display applications." Guan Jizhen said.
The level of technological innovation is constantly improving. With the maturity of the industry and the regulation of the market, the level of technological innovation in the LED display application industry has also been continuously improved in recent years. Many companies have developed LED display application products with independent intellectual property rights in the 2008 Beijing Olympic venues. Used in important engineering projects.
At the seminar, many companies discussed the current LED application hotspots and existing problems. To sum up, the LED display application field in the past two years of technological innovation is still mainly concentrated in the following areas: LED display color, brightness, viewing angle and other performance indicators of comprehensive improvement and improvement; color and gray control technology and high definition Color display; constant current drive control technology; LED special IC development and application; general display control system improvement and improvement; system automatic detection, remote control technology; display flatness, heat dissipation and protection level, product structure process improvement, etc. .
Guan Jizhen believes that with the continuous improvement of the performance of LED device materials and the continuous upgrading of control circuit technology, LED display has been widely used, and the market space will be further expanded. The market for landscape lighting, advertising display and decoration projects, which are mainly based on LED display, has rapidly emerged, and has formed a certain scale of market demand. The market prospect of LED display application products is optimistic. It is expected that in 2008, the LED display market will continue to maintain a high growth rate, and the market growth rate of other LED display application products will accelerate.
Through the analysis of the LED display application market and industry in 2007, we have seen that in the field of LED display application industry in China, a number of leading enterprises have been formed to lead the development of the industry, and the annual sales of the largest enterprises in 2007 have reached 360 million yuan, of which only exports reached 100 million yuan. Many of the enterprises with an output value of more than 100 million yuan are close to 200 million yuan in sales of more than 150 million yuan, indicating that the future development of the company is going well.
At the same time, the awareness of intellectual property protection of enterprises in the industry is also constantly improving. According to the incomplete statistics of 127 member units of China Optical Optoelectronics Industry Association, in 2007, the industry applied for 212 appearance and utility model patents and 44 invention patents; and obtained 169 appearance and utility model patents and 11 invention patents; There were 54 registered trademarks and 29 authorized trademarks.
Intellectual property issues have caused concern about the development of China's LED industry. However, we should also clearly understand that China's LED display application industry is still in a period of growth. In recent years, it will continue to maintain rapid growth. There is huge room for future development, but the risks of industrial development and Opportunities coexist, the improvement of key core technologies, the regulation of market environment, the establishment of technical standards system and other major factors affecting industrial development require us to continue to improve and improve in practice.
In an interview with the reporter of China Electronics News, Guan Jizhen emphasized that there is still a certain gap between the development of LED display application technology and industry in China, especially in the competitive environment of the international market, the industry needs to develop healthily and standardizedly, and we still have many aspects. Need to learn and strengthen. For the impact of various non-tariff trade barriers and intellectual property protection on industrial development, we must understand and be familiar with the relevant legal provisions, and must have necessary countermeasures. Recently, the "337" investigation initiated by the US International Trade Commission (ITC) for LED companies including China has given us a warning.
Early companies did not pay much attention to intellectual property protection. However, a series of events in the United States in the 1980s greatly increased the patent value of patent holders, and people began to pay more attention to the protection of intellectual property rights. Xia Zhiqing of Shenzhen Sansheng Technology Co., Ltd. believes that in addition to the government promotion, the intellectual property strategy needs enterprises to establish their own intellectual property management systems to support them. Otherwise, all strategies will only be castles in the air.
Western companies attach great importance to the management of intellectual property rights. China is also aware of the importance of intellectual property rights and is working hard to develop a national intellectual property strategy. The intellectual property strategy is important, but if we do not strengthen the management of intellectual property at the micro level, I am afraid that we will create more intellectual property rights and will not become a major power of intellectual property. Therefore, knowledge assets can only generate value through effective management.
"Innovation is an important part of corporate culture. Technological innovation is the lifeblood of science and technology enterprises. It is also one of the important missions of the state to enterprises. Therefore, we must build a complete enterprise intellectual property management organization and make full use of the intellectual property legal system. Protecting the company's intellectual property achievements and achieving the strategic goal of shifting from cost price advantage to technological advantage." Xia Zhiqing believes.
Establishing a good intellectual property management system and perfecting the intellectual property management system is the basis for the intellectual property management of LED innovative enterprises. Innovation is the only source of independent intellectual property rights. Only by innovating can we acquire more independent intellectual property rights in key areas, and we can take the initiative in the competition. Innovation does not fall from the sky. Innovation cannot be accomplished overnight and requires long-term accumulation.
The process of innovation is often long and arduous, requires a long-term vision, requires the resilience of Superman, requires a spirit of perseverance, and requires a constant investment of manpower, material resources and financial resources. Xia Zhiqing suggested: "Let us turn our attention to development to independent innovation, self-reliance and self-reliance, and acquire more independent intellectual property rights with our own wisdom, and remain invincible in the increasingly fierce international competition."
Looking forward to the future, the development prospect of LED display application industry is bright. On the basis of traditional LED display, the comprehensive technology of LED display application is developing very rapidly, and the product types and applications are expanding continuously. LED lighting brings huge development space. It can be said that the LED display application industry is entering a new historical development period, full of infinite vitality. Guan Jizhen believes that in the development of China's LED display application industry and market, the industry peers must have competition, but also have a joint, the industry's colleagues must pay attention to market segmentation, industrial restructuring, the introduction of occupation capital, the industry as a whole Major issues such as strategic direction and promote the healthy development of the industry.
All parties' views, Finnish Law Firm, Lin Yisi, Chinese companies must consciously protect their intellectual property rights In recent years, the difficulty of implementing US patent applications and related patent rights has increased, and Chinese companies have to win more room for development in the global market. To enhance competitiveness, it is necessary to actively defend independent intellectual property rights.
We know that patents are regional in nature and they protect local industries. For Chinese companies, the most important thing is to consciously protect their intellectual property rights. For patent protection, it is not that you have a patent to protect your own products. More importantly, you have a patent to prevent your competitors from entering the city. When the Chinese company establishes comprehensive patent protection, we believe that It is not only necessary to have a Chinese patent, but more importantly, when he is overseas, for example, when he becomes a defendant in the United States, he can use his own patents to sue, and he must have this strength to respond.
It is very important for enterprises to protect their intellectual property rights. If the US market is an important export market for these enterprises, then protecting their own intellectual property rights is very meaningful for the development of enterprises. We also see that in various fields of technology, Chinese companies have great needs or strong needs in the United States to protect their intellectual property rights.
As Chinese companies continue to enter the US market, it is critical that business representatives understand and understand how the nuances of US intellectual property law affect intellectual property. It is consistent with the case law and adjustment changes in the US patent law, and it is an important part of the business of Finnegan Law Firm to grasp the impact of these changes on customer business operations. I am very happy to help Chinese companies better understand the US legal system. Finnegan is one of the world's largest law firms in intellectual property law and currently has eight offices in the United States and around the world. Finnegan Law Firm is preparing to open a Shanghai office in late 2008. We look forward to continuing to establish long-term cooperative relationships with Chinese colleagues.
Tang Guoqing, Secretary-General of Shanghai Optoelectronics Industry Association, has entered the IP era in China. More and more companies are producing LED products, and the share of exports is growing. In the future, the output of LEDs produced in China will become larger and larger, and the variety of products will be more and more, and we will face more and more problems. As countries' environmental awareness continues to increase, LEDs as green lighting products will have a very large space for development. Looking at it now, LED lights will gradually replace traditional incandescent lamps and enter the field of general lighting.
I personally think that we should pay attention to the intellectual property issues facing the LED industry. How to look at this issue by relevant state departments, industry associations, etc., more importantly, how companies look at intellectual property issues. I think intellectual property issues should be studied by the "national team" under the guidance of the government. At present, the Institute of Semiconductors of the Chinese Academy of Sciences is doing research on patents. However, how to make a patent pool, how to have a patent, how to enjoy it, and how to share patent results are issues that need to be explored and solved.
At present, China's LED industry as a whole is still relatively strong, but from a single enterprise, it is still relatively weak. China's LED companies from chips, packaging, materials to application products, really strong companies are still few, I think, this is a very serious problem. In this relatively weak situation, the relevant state departments and industry associations must organize experts to conduct research, and the vision should be long-term, not to cope with the immediate situation. It is an indisputable fact that the Chinese LED industry will only grow bigger and bigger and will not get smaller. Therefore, intellectual property issues are a very critical and urgent issue for the LED industry. For the development of China's LED industry, intellectual property issues must be taken seriously. Intellectual property issues must be studied as a big issue. At the same time, enterprises must have a clear understanding, the era of intellectual property has come, not only to do original innovation, but also to do secondary innovation and integrated innovation, to understand that patents are a way to protect themselves.
The output value of LED application products exceeds 30 billion yuan. China's LED display application industry started from the 1990s. LED display is the most representative product, and it has gone through several stages from project engineering to product to industry. In the course of more than a decade of development, the scale of the industry has been rising. From the initial ten units, the national annual output value of several hundred million, to hundreds of units now, the annual output value of several billion, the products not only occupy the domestic leading The market, and a certain proportion of exports. In the years of development, the company's independent products have always occupied an absolute share of the domestic LED display market.
China Optical Optoelectronics | Laser Device Industry Association LED Display Application Branch Director Guan Jizhen said that in 2007, the national market for led display reached 7.2 billion yuan, an increase of 44% compared with 5 billion yuan in 2006. According to statistics, in 2007, the output value of China's LED chips reached 1.5 billion yuan, an increase of 43% compared with 1.05 billion yuan in 2006. In 2007, the output value of China's LED packaging reached 16.8 billion yuan, an increase of 15% over the 14.8 billion yuan in 2006. LED output increased by 24% from 66 billion in 2006 to 82 billion, of which high-brightness LED production value reached 12 billion yuan, accounting for 71% of total LED sales. In 2007, the output value of China's applied products has exceeded 30 billion yuan. It has become the world's largest producer and exporter of LED full-color display and solar LED landscape lighting applications. The emerging semiconductor lighting industry is taking shape.
LED shows the development of the application industry, which stems from the market and is inspired by innovation. A new technology, from birth to mature industry, often needs to go through a long process. In this process, technological innovation and industrial development have always promoted each other. Guan Jizhen believes that under the general trend of economic globalization, technological innovation is more important to the development of industry. Innovation is an important means to cope with competition in the international market. Innovation requires mechanisms that require communication and communication. "As an LED display application industry association, we have the responsibility and obligation to promote technological innovation in the field of LED display applications." Guan Jizhen said.
The level of technological innovation is constantly improving. With the maturity of the industry and the regulation of the market, the level of technological innovation in the LED display application industry has also been continuously improved in recent years. Many companies have developed LED display application products with independent intellectual property rights in the 2008 Beijing Olympic venues. Used in important engineering projects.
At the seminar, many companies discussed the current LED application hotspots and existing problems. To sum up, the LED display application field in the past two years of technological innovation is still mainly concentrated in the following areas: LED display color, brightness, viewing angle and other performance indicators of comprehensive improvement and improvement; color and gray control technology and high definition Color display; constant current drive control technology; LED special IC development and application; general display control system improvement and improvement; system automatic detection, remote control technology; display flatness, heat dissipation and protection level, product structure process improvement, etc. .
Guan Jizhen believes that with the continuous improvement of the performance of LED device materials and the continuous upgrading of control circuit technology, LED display has been widely used, and the market space will be further expanded. The market for landscape lighting, advertising display and decoration projects, which are mainly based on LED display, has rapidly emerged, and has formed a certain scale of market demand. The market prospect of LED display application products is optimistic. It is expected that in 2008, the LED display market will continue to maintain a high growth rate, and the market growth rate of other LED display application products will accelerate.
Through the analysis of the LED display application market and industry in 2007, we have seen that in the field of LED display application industry in China, a number of leading enterprises have been formed to lead the development of the industry, and the annual sales of the largest enterprises in 2007 have reached 360 million yuan, of which only exports reached 100 million yuan. Many of the enterprises with an output value of more than 100 million yuan are close to 200 million yuan in sales of more than 150 million yuan, indicating that the future development of the company is going well.
At the same time, the awareness of intellectual property protection of enterprises in the industry is also constantly improving. According to the incomplete statistics of 127 member units of China Optical Optoelectronics Industry Association, in 2007, the industry applied for 212 appearance and utility model patents and 44 invention patents; and obtained 169 appearance and utility model patents and 11 invention patents; There were 54 registered trademarks and 29 authorized trademarks.
Intellectual property issues have caused concern about the development of China's LED industry. However, we should also clearly understand that China's LED display application industry is still in a period of growth. In recent years, it will continue to maintain rapid growth. There is huge room for future development, but the risks of industrial development and Opportunities coexist, the improvement of key core technologies, the regulation of market environment, the establishment of technical standards system and other major factors affecting industrial development require us to continue to improve and improve in practice.
In an interview with the reporter of China Electronics News, Guan Jizhen emphasized that there is still a certain gap between the development of LED display application technology and industry in China, especially in the competitive environment of the international market, the industry needs to develop healthily and standardizedly, and we still have many aspects. Need to learn and strengthen. For the impact of various non-tariff trade barriers and intellectual property protection on industrial development, we must understand and be familiar with the relevant legal provisions, and must have necessary countermeasures. Recently, the "337" investigation initiated by the US International Trade Commission (ITC) for LED companies including China has given us a warning.
Early companies did not pay much attention to intellectual property protection. However, a series of events in the United States in the 1980s greatly increased the patent value of patent holders, and people began to pay more attention to the protection of intellectual property rights. Xia Zhiqing of Shenzhen Sansheng Technology Co., Ltd. believes that in addition to the government promotion, the intellectual property strategy needs enterprises to establish their own intellectual property management systems to support them. Otherwise, all strategies will only be castles in the air.
Western companies attach great importance to the management of intellectual property rights. China is also aware of the importance of intellectual property rights and is working hard to develop a national intellectual property strategy. The intellectual property strategy is important, but if we do not strengthen the management of intellectual property at the micro level, I am afraid that we will create more intellectual property rights and will not become a major power of intellectual property. Therefore, knowledge assets can only generate value through effective management.
"Innovation is an important part of corporate culture. Technological innovation is the lifeblood of science and technology enterprises. It is also one of the important missions of the state to enterprises. Therefore, we must build a complete enterprise intellectual property management organization and make full use of the intellectual property legal system. Protecting the company's intellectual property achievements and achieving the strategic goal of shifting from cost price advantage to technological advantage." Xia Zhiqing believes.
Establishing a good intellectual property management system and perfecting the intellectual property management system is the basis for the intellectual property management of LED innovative enterprises. Innovation is the only source of independent intellectual property rights. Only by innovating can we acquire more independent intellectual property rights in key areas, and we can take the initiative in the competition. Innovation does not fall from the sky. Innovation cannot be accomplished overnight and requires long-term accumulation.
The process of innovation is often long and arduous, requires a long-term vision, requires the resilience of Superman, requires a spirit of perseverance, and requires a constant investment of manpower, material resources and financial resources. Xia Zhiqing suggested: "Let us turn our attention to development to independent innovation, self-reliance and self-reliance, and acquire more independent intellectual property rights with our own wisdom, and remain invincible in the increasingly fierce international competition."
Looking forward to the future, the development prospect of LED display application industry is bright. On the basis of traditional LED display, the comprehensive technology of LED display application is developing very rapidly, and the product types and applications are expanding continuously. LED lighting brings huge development space. It can be said that the LED display application industry is entering a new historical development period, full of infinite vitality. Guan Jizhen believes that in the development of China's LED display application industry and market, the industry peers must have competition, but also have a joint, the industry's colleagues must pay attention to market segmentation, industrial restructuring, the introduction of occupation capital, the industry as a whole Major issues such as strategic direction and promote the healthy development of the industry.
All parties' views, Finnish Law Firm, Lin Yisi, Chinese companies must consciously protect their intellectual property rights In recent years, the difficulty of implementing US patent applications and related patent rights has increased, and Chinese companies have to win more room for development in the global market. To enhance competitiveness, it is necessary to actively defend independent intellectual property rights.
We know that patents are regional in nature and they protect local industries. For Chinese companies, the most important thing is to consciously protect their intellectual property rights. For patent protection, it is not that you have a patent to protect your own products. More importantly, you have a patent to prevent your competitors from entering the city. When the Chinese company establishes comprehensive patent protection, we believe that It is not only necessary to have a Chinese patent, but more importantly, when he is overseas, for example, when he becomes a defendant in the United States, he can use his own patents to sue, and he must have this strength to respond.
It is very important for enterprises to protect their intellectual property rights. If the US market is an important export market for these enterprises, then protecting their own intellectual property rights is very meaningful for the development of enterprises. We also see that in various fields of technology, Chinese companies have great needs or strong needs in the United States to protect their intellectual property rights.
As Chinese companies continue to enter the US market, it is critical that business representatives understand and understand how the nuances of US intellectual property law affect intellectual property. It is consistent with the case law and adjustment changes in the US patent law, and it is an important part of the business of Finnegan Law Firm to grasp the impact of these changes on customer business operations. I am very happy to help Chinese companies better understand the US legal system. Finnegan is one of the world's largest law firms in intellectual property law and currently has eight offices in the United States and around the world. Finnegan Law Firm is preparing to open a Shanghai office in late 2008. We look forward to continuing to establish long-term cooperative relationships with Chinese colleagues.
Tang Guoqing, Secretary-General of Shanghai Optoelectronics Industry Association, has entered the IP era in China. More and more companies are producing LED products, and the share of exports is growing. In the future, the output of LEDs produced in China will become larger and larger, and the variety of products will be more and more, and we will face more and more problems. As countries' environmental awareness continues to increase, LEDs as green lighting products will have a very large space for development. Looking at it now, LED lights will gradually replace traditional incandescent lamps and enter the field of general lighting.
I personally think that we should pay attention to the intellectual property issues facing the LED industry. How to look at this issue by relevant state departments, industry associations, etc., more importantly, how companies look at intellectual property issues. I think intellectual property issues should be studied by the "national team" under the guidance of the government. At present, the Institute of Semiconductors of the Chinese Academy of Sciences is doing research on patents. However, how to make a patent pool, how to have a patent, how to enjoy it, and how to share patent results are issues that need to be explored and solved.
At present, China's LED industry as a whole is still relatively strong, but from a single enterprise, it is still relatively weak. China's LED companies from chips, packaging, materials to application products, really strong companies are still few, I think, this is a very serious problem. In this relatively weak situation, the relevant state departments and industry associations must organize experts to conduct research, and the vision should be long-term, not to cope with the immediate situation. It is an indisputable fact that the Chinese LED industry will only grow bigger and bigger and will not get smaller. Therefore, intellectual property issues are a very critical and urgent issue for the LED industry. For the development of China's LED industry, intellectual property issues must be taken seriously. Intellectual property issues must be studied as a big issue. At the same time, enterprises must have a clear understanding, the era of intellectual property has come, not only to do original innovation, but also to do secondary innovation and integrated innovation, to understand that patents are a way to protect themselves.
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