Philips defines "three good TVs" to develop smart TVs

With the advent of the "Internet +" era, smart TV has become the mainstream trend of the TV industry and the main choice of consumers, but various "ecological theory", "experience theory", "content theory" on the market ... To start, it is inevitable to pick eyes.

Facts have proved that people are not unwilling to spend money on TV, but only willing to spend money on a good TV!

What kind of TV can be called a good TV? Philips, as a century-old brand, believes that TV should return to his roots. Only "good hardware + good content + good brand" is a good TV, and Philips uses actual actions to define " "Three good TV", and bring consumers a good TV.

The competition in the smart TV market is becoming fiercer and fierce. Various old TV brands and Internet upstarts have come to the rescue. For a time, new terms such as Internet TV, OTT, and TV ecology have caused consumers to "have a craze for charming eyes." Can't see what is really good TV. Philips believes that consumers really need a TV that is inseparable from the accumulation of brands, and must also have a super combination of "hardware + software", which is called "good hardware + good content + good brand". "Three good TV".

Philips TV with "innovation" as its gene has accumulated solid hardware and technical advantages in the development for many years. Philips TV has a strong product supply chain around the world. The panel resources used come from international brands such as Samsung, LG, and AUO, and maintain in-depth cooperation with industry-leading chip providers Mstar, MTK, Hisiliocn, etc. With the support of innovative technologies such as Ambilight technology, QD quantum dot technology, 4K Ruiteng core technology, "Shu Shi blue" technology, OLED display technology, Philips continues to launch a full range of smart TV models with rich technological connotations , To improve people's quality of life in all directions, so that the Philips TV brand can always stand at the forefront of the TV industry.

Philips TV started to lay out the smart TV industry chain from an early stage, and adopted an open cooperative attitude to quickly achieve a leap in the construction of "good content". In recent years, Philips TV has teamed up with Internet resource content giants Ali Digital Entertainment, Penguin TV and Micro Whale to create a series of smart TVs, which have played a vital role in the rapid improvement of Philips TV content. Today, Philips smart TVs are not only rich in resources. With the support of Bluetooth voice control search function, users only need to say the resources they want to watch and they can be reached in one step, achieving real "good content".

If "good hardware + good content" only satisfies consumers' demands for product consumption, as one of the world's largest electronic brands, 125 years of development history has also injected Philips with a rich brand connotation. Since the beginning of TV, Philips has continuously incorporated innovative technology into TV products. Philips "improves people's lives with meaningful innovation", showing the market the responsibility and responsibility of a century-old "good brand".

With the combined advantages of good hardware, good content, and good brand, Philips quickly seized the smart TV industry market with the "three good TVs", not only grabbing the limelight of the Internet TV brand, but also the best demonstration of upgrading the entire traditional TV industry chain.

The development trend of the smart TV industry is a challenge and an opportunity for traditional TV brands such as Philips. Philips' efforts to build a smart TV industry chain, and timely proposed the "three good TV" concept, is a follow-up, but also a proactive plan. In the construction of the smart TV industry chain, Philips TV focuses on comprehensive efforts in terms of hardware, content and brand, without any partial waste, showing both its clear development ideas and the strong vitality of a century-old brand.

Under the guidance of the "three good TV" concept, the construction of Philips Smart TV industry chain has achieved initial results. Based on the original strong TV hardware and brand advantages, through in-depth cooperation with Alibaba, Tencent Penguin TV and Micro Whale, with their superior content, Philips TV quickly opened the smart TV market and continues to lead the new development of the TV industry trend.

According to the relevant leaders of Philips TV, Philips will stick to the development strategy of "Three Good TVs" in the future, continue to deepen cooperation with home entertainment content resources partners, and establish a more open content cooperation platform, through good hardware, good content and good brand three. The combination of great advantages will make the smart TV industry chain into the core competitiveness of Philips TV, and Philips TV into a true "three good TV", continue to lead the future development of the industry.

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